WineGlass Marketing



How Can We Help you?

We specialize in Direct-to-Consumer marketing and offer a full suite of services in that arena. Between our staff members we have over a century of experience in selling wine DTC and can offer short-term support and long-term planning for your company.

Some of our clients have been with us since the beginning and outsource all Direct-to-Consumer programs to us, and some just sign on for a single, quick project.  Either way, we'll get to know you and your needs, and work out a solution that fits with your staff, timing and budget.

Our Team

Susan DeMatei Wineglass Marketing

Susan DeMatei


Susan has over 25 years of experience in winery consumer Direct Marketing, including Wine Club, database marketing, CRM, e-commerce, social media, events and general luxury wine marketing encompassing awareness, conversion and loyalty. In 2012 Susan started WineGlass Marketing.

She holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers and a Certified Specialist in Wine/Wine Education with the Society of Wine Educators. She was awarded a DMA (Direct Marketing Association) award for strategic excellence and results for her email campaign launching the first smart phone for Sprint.

Creative Director

Patrick has over 15 years of experience building websites and content for the web, including design and programming for a diverse list of clients. In 2013, Patrick began working with WineGlass Marketing as a designer and web developer, creating websites and email marketing that reflect each client’s unique brand and vision. Prior to joining WineGlass Marketing, Patrick was a self-taught freelancer. Past clients include OpenTable, Evernote, Fitbit, Worldwise, and many wineries. Patrick has one wife, two children and three cats that give final approval on all his projects.


Kristen Kahler Wineglass Marketing

Kristen Kahler

Project Manager

Kristen has lived in the Napa Valley the majority of her life and grew up in the wine business. She started her career working as a reservationist at age 19 at the French Laundry. Gaining a love of food and wine she moved on to work for Diageo in Relationship Marketing for multiple Napa Valley Wineries. In 2004 she went to work with Spelletich Family Wine Company as their DTC Manager and eventually became their Director of Operations. During her tenure, she helped move Spelletich from a small family winery to a large custom crush and bottling facility and cultivated partnerships with Lot18, & Wine Shop at Home! Kristen has 2 boys at home and enjoys great food, music, movies and visible tattoos. 

Keith Kenny

Creative Designer

Keith studied in San Francisco and has 8+ years working as a creative with a focus on web design and development. He has worked at multiple companies ranging from an app development agency, a daily deal platform, an online media network and of course Wineglass Marketing. Throughout his career his focus has been on enhancing the online presence of all clients, large and small. This mindset and a diverse skill-set has led him to be a part of a variety of digital projects while always maintaining brand standards, upgrading the UI/UX and incorporating stunning graphics.

Keith Kenny Wineglass Marketing

Nadia Kinkade Wineglass Marketing

Nadia Kinkade

Account Director

Nadia has over 10 years of experience in winery DTC marketing, specializing in wine club, ecommerce, social media and events. Overall, she has over 12 years of experience in the luxury hospitality industry. 

Nadia joined Wineglass Marketing as Account Director in May of 2016. Previously Nadia spent three years as Director of Consumer Sales for Cornerstone Cellars managing all aspects of the DTC channels with a focus on wine club, ecommerce, social media and events. Prior to Cornerstone Cellars, Nadia spent seven years working for LVMH on the Domaine Chandon and Newton Vineyard brands with a focus on email communication, social media and events.

Eduardo Lago

Creative Supervisor

With 25 years experience in graphics and web systems, Eduardo is knowledgeable with content management systems and email marketing. Eduardo began in desktop publishing and graphic design, but then moved to the editorial staff of a long running Wine Country real estate publication, laying out both the print newspaper and transferring content to the publication’s website. Next he moved to digital design in the reprographics industry, first working with architects and designers and then with General Contractors from Sacramento to Las Vegas in aiding them manage their construction plans online.

His first experience in the wine industry was alongside Susan at Treasury Wine Estates as a Web Content Specialist. Five years later, Eduardo was recruited by Chateau Montelena and helped to establish the online business for the winery.

Eduardo Lago Wineglass Marketing

Bill Langley Wineglass Marketing

Bill Langley


With his combined experience in wine and software, Bill brings unique understanding of the use of technology in winery marketing. Bill Langley has over 15 years of experience in developing marketing software applications including 10 years as a consultant building Flash applications for name brands like Levis, Williams-Sonoma, Sony, and HBO. His last 3 years as a consultant was spent building music streaming apps for which was eventually bought by Apple.

In 2013 he decided to explore the wine industry by working in wine hospitality and education. Bill worked for 3 years at Chateau St. Jean as wine educator and tasting room lead at Dry Creek Vineyard before landing at Wine Glass Marketing as a data analyst. Bill is a life long wine enthusiast and has a CSW with the Society of Wine Educators as well a Level III Certificate with WSET.

Dan Pendergast

Training and Support

Dan has over 5 years of experience in the wine industry including website content management, data management, administration best practices and point of sale setup.

Prior to joining WineGlass Marketing, Dan held a position in the support department for 3 years at Vin65. His duties among other things included bug troubleshooting, testing and cross-examining new features being built, hosting group training calls that cover a wide range of topics and leading onsite training conferences with winery staff.

Dan Pendergast Wineglass Marketing

Sara Redahan Wineglass Marketing

Sara Redahan

Analytics Supervisor

Sara earned her Master of Science in Psychology from Tulane University in 2010. She has 10 years of training and experience in statistics, behavioral research, assessment, and clinical intervention. Sara’s clinical work and research background emphasized the use of data tracking and data-based decision-making. These experiences honed her love of statistics and using data-driven insights with creative problem-solving to meet the needs of her clients. Sara’s background in psychology helps her understand that data is more than just numbers, which in turn allows her to individualize recommendations and solutions.

Stephanie Wolden

Account Executive

As a native Californian, Stephanie grew up along the coastlines of Southern California and received her B.A. from Cal State Long Beach. After a decade of working in cubicles, she became restless, sold her belongings and headed off to Florence, Italy where she taught English and sold Florentine leather in a boutique shop. It was there that she had her “ah-ha moment” with wine. A 1998 Brunello di Montalcino literally changed the course of her life. As her palette and passion for wine developed, she set her sights on Napa for the move back to California. An exciting new career began at Domaine Chandon in 2006 where she worked as an Ambassador of Wine for both Chandon and Newton Vineyard, while gaining a solid foundation in wine education, hospitality, marketing and management. Since then she's had the privilege of spending her days at various premier wineries throughout the valley, while honing her skills in travel writing and photography. 

Stephanie Wolden Wineglass Marketing

Zach Zuniga Wineglass Marketing

Zach Zuniga

Assistant Account Executive

Zach received his bachelor’s degree in Marketing from the W.P. Carey School of Business at Arizona State University in 2015.

He was offered a position with small vintner in Calistoga, Kenefick Ranch, as their Marketing Manager where he gained experience in general marketing as well as running multiple social media accounts, managing their wine club, distribution, special events, analyzing/optimizing web based data, and ran a collective tasting room that had four vintners.

Already a people person, he is happy to help anyone fix their problem or just catch up with an old friend. He also enjoyed working with Google Analytics to optimize websites and fits right in here at Wineglass Marketing.

Interested in joining our team? Drop us a note below