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WineGlass Marketing



How Can We Help you?

We specialize in Direct-to-Consumer marketing and offer a full suite of services in that arena. Between our staff members we have over a century of experience in selling wine DTC and can offer short-term support and long-term planning for your company.

Some of our clients have been with us since the beginning and outsource all Direct-to-Consumer programs to us, and some just sign on for a single, quick project.  Either way, we'll get to know you and your needs, and work out a solution that fits with your staff, timing and budget.

Our Team

Susan DeMatei Wineglass Marketing

Susan DeMatei


Susan has over 25 years of experience in winery consumer Direct Marketing, including Wine Club, database marketing, CRM, e-commerce, social media, events and general luxury wine marketing encompassing awareness, conversion and loyalty. In 2012 Susan started WineGlass Marketing.

She holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers and a Certified Specialist in Wine/Wine Education with the Society of Wine Educators. She was awarded a DMA (Direct Marketing Association) award for strategic excellence and results for her email campaign launching the first smart phone for Sprint.


Assistant Graphic Designer

Designer living in the North Bay Area, CA. Multidisciplinary, adaptable, curious, hands-on creative passionate about art & design. I see design with a holistic approach, an intersection between psychology, insight, strategy and new technologies that work together to deliver differentiated value and experience. 

Juliana is originally from Vitorino Freire - Maranhão, Brazil. A state that was a trading point for cane sugar between the Portuguese and the Dutch and a home for native tribes and explorers. A mix of cultures that precisely represents who I am. 

She started her professional and creative path in São Paulo, Brazil where she graduated with two BFAs, one in Visual Communication - Graphic Design and another in Advertising. It was in 2015 that Juliana came to the Bay Area to pursue a Masters in Graphic Design.

Juliana Galeotti Wineglass Marketing
Juliana Galeotti Wineglass Marleting

Louis Gottfried Wineglass Marketing
Louis Gottfried Wineglass Marleting

Louis Gottfried

technical director

Louis has over 25 years of experience in the high tech marketplace with experience in computer based training, web development, e-commerce, content management, web hosting, online advertising and virtual reality.

He holds a BS in Biology and minor in Psychology and was fully prepared to get his medical degree at Georgetown University when he realized that his true calling was with computers and the people that use them. He has worked in the technology field with companies like Intuit, Quantum, Wind River, Verio and Leap Motion. In 2004 he founded Godengo (now GTxcel), a company that is focused on helping small and medium sized magazines move their businesses from print to online.

Patrick Hurley

Creative Supervisor

Patrick has over 15 years of experience building websites and content for the web, including design and programming for a diverse list of clients. In 2013, Patrick began working with WineGlass Marketing as a designer and web developer, creating websites and email marketing that reflect each client’s unique brand and vision. Prior to joining WineGlass Marketing, Patrick was a self-taught freelancer. Past clients include OpenTable, Evernote, Fitbit, Worldwise, and many wineries. Patrick has one wife, two children and three cats that give final approval on all his projects.


Sheree Johnson Wineglass Marketing
Sheree Johnson Wineglass Marketing

Sheree Johnson


Sheree transitioned into the wine industry after moving to Napa with her family 4 years ago and has worked for Fior di Sole companies on the marketing team, Silver Oak and Twomey Cellars, and Treasury Wine Estates. She spent time at Nordstrom Direct as a leader, trainer, and mentor honing her skills in the importance of quality customer service and experience. Having worked for Waggoner Edstrom Worldwide PR on the international Microsoft Windows contract in an administrative role supporting a team of very busy PR executives she is uniquely capable of managing several projects at a time in a very dynamic environment.

Keith Kenny

Creative Designer

Keith studied in San Francisco and has 8+ years working as a creative with a focus on web design and development. He has worked at multiple companies ranging from an app development agency, a daily deal platform, an online media network and of course Wineglass Marketing. Throughout his career his focus has been on enhancing the online presence of all clients, large and small. This mindset and a diverse skill-set has led him to be a part of a variety of digital projects while always maintaining brand standards, upgrading the UI/UX and incorporating stunning graphics.

Keith Kenny Wineglass Marketing

Eduardo Lago Wineglass Marketing

Eduardo Lago

Creative Director

With 25 years experience in graphics and web systems, Eduardo is knowledgeable with content management systems and email marketing. Eduardo began in desktop publishing and graphic design, but then moved to the editorial staff of a long running Wine Country real estate publication, laying out both the print newspaper and transferring content to the publication’s website. Next he moved to digital design in the reprographics industry, first working with architects and designers and then with General Contractors from Sacramento to Las Vegas in aiding them manage their construction plans online.

His first experience in the wine industry was alongside Susan at Treasury Wine Estates as a Web Content Specialist. Five years later, Eduardo was recruited by Chateau Montelena and helped to establish the online business for the winery.

Dan Pendergast

Training and Support

Dan has over 5 years of experience in the wine industry including website content management, data management, administration best practices and point of sale setup.

Prior to joining WineGlass Marketing, Dan held a position in the support department for 3 years at Vin65. His duties among other things included bug troubleshooting, testing and cross-examining new features being built, hosting group training calls that cover a wide range of topics and leading onsite training conferences with winery staff.

Dan Pendergast Wineglass Marketing

Margaret Pratt Wineglass Marketing

Margaret Pratt

Office Manager | Executive Assistant

Kicking ass and getting things done, Margaret brings over ten years experience to our team. She likes working. She likes our goofy, amazing, intelligent, weird, fun team. She wears many hats including HR, AP/AR, Office Management, Payroll and right hand to our amazing leader Susan. She doesn’t have time to write bio’s.

Stephanie Wolden

Photography/Creative Supervisor

As a native Californian, Stephanie grew up along the coastlines of Southern California and received her B.A. from Cal State Long Beach. After a decade of working in cubicles, she became restless, sold her belongings and headed off to Florence, Italy where she taught English and sold Florentine leather in a boutique shop. It was there that she had her “ah-ha moment” with wine. A 1998 Brunello di Montalcino literally changed the course of her life. As her palette and passion for wine developed, she set her sights on Napa for the move back to California. An exciting new career began at Domaine Chandon in 2006 where she worked as an Ambassador of Wine for both Chandon and Newton Vineyard, while gaining a solid foundation in wine education, hospitality, marketing and management. Since then she's had the privilege of spending her days at various premier wineries throughout the valley, while honing her skills in travel writing and photography. 

Stephanie Wolden Wineglass Marketing

Zach Zuniga Wineglass Marketing

Zach Zuniga

Account Executive

Zach received his bachelor’s degree in Marketing from the W.P. Carey School of Business at Arizona State University in 2015.

He was offered a position with small vintner in Calistoga, Kenefick Ranch, as their Marketing Manager where he gained experience in general marketing as well as running multiple social media accounts, managing their wine club, distribution, special events, analyzing/optimizing web based data, and ran a collective tasting room that had four vintners.

Already a people person, he is happy to help anyone fix their problem or just catch up with an old friend. He also enjoyed working with Google Analytics to optimize websites and fits right in here at Wineglass Marketing.

Interested in joining our team? Drop us a note below