WineGlass Marketing

 

Email Marketing

 

Email Frequency Case Study

Tuck Beckstoffer initiated an email campaign to launch the release of two vintages. The initial campaign was sent to 5,122 purchasers, had a 39% open rate, and a 20% click-through-rate.

Upon our recommendations to send a follow-up email to those who did not open or purchase from the first email, a second email was sent with an adjusted subject line and less body content.

Wine industry email case study
Wine industry email case study

Results

The second email was sent to 2,819 recipients, had an open rate of 48%, a CTR of 22%, and more than doubled the orders from the first email. This demonstrates that selective targeting combined with slight creative changes can increase the value of reminder emails.

Wine industry email case study