Email Frequency Case Study

Tuck Beckstoffer initiated an email campaign to launch the release of two vintages. The initial campaign was sent to 5,122 purchasers, had a 39% open rate, and a 20% click-through-rate.

Upon our recommendations to send a follow-up email to those who did not open or purchase from the first email, a second email was sent with an adjusted subject line and less body content.

Results

The second email was sent to 2,819 recipients, had an open rate of 48%, a CTR of 22%, and more than doubled the orders from the first email. This demonstrates that selective targeting combined with slight creative changes can increase the value of reminder emails.