WGM ran a month-long lead generation campaign on Facebook. We created a custom audience for this ad test. The audience was individuals who liked/followed the winery on Facebook, while suppressing individuals who were already on the winery mailing list.
The creative was simple:
This campaign generated almost 100 new names and cost less than $0.50 per name. It contributed to a 3.58% growth in subscribed names when compared to the month prior. Additionally, the list growth for this test month was over 50% more than the average list growth from the proceeding months, demonstrating the effectiveness of utilizing social media to generate leads.
In addition to the lead generation, several of these new subscribers have already converted into purchasers, and one member even joined their club.