6 MYTHS ABOUT EMAIL MARKETING AND MOBILE PHONES

I remember when I was on the team to launch the first “smart-phone” at Sprint.

The tech guys were explaining how it would make pagers obsolete…customers would be able to read texts, and eventually email, on their phone. I remember thinking “who would read email on a phone?”

That was fifteen years ago… and apparently now we all do!

Here are some surprising statistics from recent research on the impact mobile readership has on our emails.

This is part of a three part infographic series.

The first was about email timing.
The second was about email content.