Skip to content

WineGlass Marketing

 

Looking Through The Glass

 

Recent Blog Posts

Blog Categories
Susan DeMatei
 
December 5, 2017 | Email Marketing | Susan DeMatei

HOLIDAY EMAIL BEST PRACTICES

We turned on the best Christmas album to get in the mood to write this post.

We just finished Thanksgiving, but Christmas ads are on the TV and displays are in the stores, and shipping deadlines will be here before you know it.

The National Retail Federation predicted this year that holiday sales expected to grow between 3.6 and 4 percent for a total of $678.75 billion to $682 billion.  So if you haven’t already, here are some tips for your promotions this holiday season.


Timing

Frequent readers are familiar with my rant that your LIST is the most important factor in any campaign, and this is true. But I will spare you from my segmentation lecture to discuss the highly important factor of TIMING for holiday campaigns. Of note:

  • Don’t send during peak travel times. AAA estimates that nearly 46 million Americans will travel more than 50 miles away from their home by car this holiday due to lower gas prices.
  • Make sure your shipping deadlines are very clear and you send emails with enough time for customers to react. Take a moment and think through your logistics to avoid customer service issues – your customers and your employees with thank you.
  • Don't worry if you missed Black Friday or Cyber Monday. Research by the National Retail Federation suggests that 32% of holiday sales happen in December, and even 11% of us are still just researching - so get those messages out there.

Format

Do you have your website optimized for mobile and tablet yet?  What about your shopping cart?  If you’re not sure what we're talking about, look at your website on your phone or table, if it just looks tinier, call your web company….or your marketing person…or us. You’re missing out on crucial sales.  The Facebook 2016 Holiday Study found that 30% of holiday shopping is done via phone or tablet.  And that's on top of the 65% of us who use a phone in-store to research prices or reviews. There are different ways of typing and navigating in a tiny touch-screen world, and your buttons and cart need to be set up to easily help customers check out your wines on the go. 

Facebook Retail Research

Message

Shop.org has some advise for us on offers.  The deals this Holiday Season will vary, they say. 45% of retailers plan to dangle coupons or percent-off offers before shoppers, while nearly 38% will employ limited-time discounts. 30%, meanwhile, will offer free standard shipping, albeit with unspecified conditions, while 15% will trot out free gifts with purchases.

So what to do? Here is where your goals and creativity come into play. Are you sending a club shipment out in December? Perhaps an add-on offer to increase your AOV (Average Order Volume) will work. Or if you’re doing an email, provide upgraded shipping, or special gift ideas.

Don’t overlook the last minute gift idea. After your shipping deadline and right before Christmas is a great time to sneak in an email about giving a Wine Club subscription as a gift.

So pour a glass of eggnog and get ready. If you don’t have your holiday promotions organized yet, don’t panic. We are still sending some clients’ campaigns this week – there’s still time.

And, BTW, the best Christmas album will always be A Charlie Brown Christmas.

Comments

KelimmokS's Gravatar
 
KelimmokS
@ Jun 1, 2019 at 3:08 AM
Clo 25mg Keflex Diarrhea cheapest cialis Amoxicillin Doseages Buy Priligy Dapoxetine United States Cheapeast Doxycycline

Matbito's Gravatar
 
Matbito
@ Jun 1, 2019 at 12:19 PM
Mexican Pharmacy Viagra Amoxicillin Use cialis from canada Propecia Spain Cialis Levitra

Matbito's Gravatar
 
Matbito
@ Jun 8, 2019 at 11:19 AM
Propecia Infarto Fast Ejaculation Viagra En Vente Libre En France viagra prescription Want To Buy Provera Irregular Periods discount generic isotretinoin medicine in internet fedex Anchorage Cialis 20 Precio

Matbito's Gravatar
 
Matbito
@ Jul 2, 2019 at 4:20 PM
Clomid Culturiste Buy Cheap Effexor Online Che Cos E Il Cialis viagra 247 Rx Shop Viagra Generic Get Macrobid Canada Aurora Cephalexin And Dogs

KelimmokS's Gravatar
 
KelimmokS
@ Jul 5, 2019 at 12:55 PM
Viagra Ohne Rezept In Holland Kaufen cialis online Cialis Patentti Umpeutuu

Matbito's Gravatar
 
Matbito
@ Jul 10, 2019 at 12:43 PM
Propecia Ot Proscar cheapest cialis Viagra Cialis Propecia Il Viagra Del Presidente Ciro Asproso

Matbito's Gravatar
 
Matbito
@ Jul 18, 2019 at 5:24 PM
Allegery To Amoxicillin And Clavulante Potassium Levaquin Best Website In Internet Mastercard viagra online prescription Protonix Cialis Mezza Pastiglia Levitra Generika Kaufen Forum

KelimmokS's Gravatar
 
KelimmokS
@ Jul 18, 2019 at 6:57 PM
Primolut To Buy Online Source Of Amoxicillin kamagra jalea ajanta pharma Does Alcohol Affect Cephalexin

cialis buy online's Gravatar
 
cialis buy online
@ Oct 16, 2019 at 5:28 AM
Hi there it's me, I am also visiting this website daily, this site is truly fastidious and the users are genuinely sharing fastidious thoughts.

StevButt's Gravatar
 
StevButt
@ Nov 19, 2019 at 10:02 PM
Priligy dapoxetin kaufen Amoxicillin Chlamydia Single Dose Cialis 2.5 Mg Price disulfiram Doxycline Hyclate 100mg Purchase Acquisto Levitra In Farmacia

StevButt's Gravatar
 
StevButt
@ Nov 20, 2019 at 9:07 PM
Cialis Indian Pharmacy Propecia Haargroei viagra Side Effects Amoxicillin In Canines Purchase Tretinoin Cream 0.025 Levitra Sample Online Pharmacy

StevButt's Gravatar
 
StevButt
@ Jan 17, 2020 at 11:03 AM
Keflex Sinus Infections Online Pharmacy No Prescription Canada cialis Kamagra Oral Viagra Pill Non Prescription

KelimmokS's Gravatar
 
KelimmokS
@ Jan 19, 2020 at 7:17 AM
Zithromax Tab tadalafil cialis from india Stromectol

Matbito's Gravatar
 
Matbito
@ Jan 20, 2020 at 11:04 AM
Kamagra Tabletten Erfahrungsbericht http://cialibuy.com - Cialis Viagra 50 Mg Quick Dissolve Cialis Supreme Suppliers

Lesdreade's Gravatar
 
Lesdreade
@ Jan 24, 2020 at 9:08 PM
Discount Worldwide Clobetasol Get Drugs Online Price http://cialibuy.com - cialis price Viagra Generico Por Internet online pharmacy Viagra Keine Wirkung

StevButt's Gravatar
 
StevButt
@ Jan 27, 2020 at 4:40 PM
Online Parmasudical Company Viagra http://viacialisns.com - generic cialis from india Buy Valtrex Generic Cialis Order Clonidine Overnight Delivery

Matbito's Gravatar
 
Matbito
@ Jan 28, 2020 at 7:35 AM
Priligy And Levitra Together http://cialisir.com - Cialis Gunstige Kamagra Cialis Que Es Viagra Soft

KelimmokS's Gravatar
 
KelimmokS
@ Jan 28, 2020 at 2:49 PM
Cialis Accion Terapeutica http://viacialisns.com - Buy Cialis How To Buy Cialis Cheap canadian pharmacy cialis Levitra Commander

KelimmokS's Gravatar
 
KelimmokS
@ Jan 29, 2020 at 1:22 PM
Viagra Afecta Espermatozoides http://abcialisnews.com - cialis vs viagra Buy Priligy Dapoxetine Online Safely Buy Cialis Alpillsshop

StevButt's Gravatar
 
StevButt
@ Jan 29, 2020 at 3:02 PM
Online Clomid Cheap http://ggenericcialisle.com - cialis 5 mg best price usa Online Tadafil Cialis Propecia Ahumada

Matbito's Gravatar
 
Matbito
@ Feb 5, 2020 at 8:29 PM
Levitra Rxlist http://cialisjh.com - Buy Cialis Tonic Water And Amoxicillin Buy Cialis Viagra Preis Deutschland

Lesdreade's Gravatar
 
Lesdreade
@ Mar 3, 2020 at 2:44 PM
Mellaril http://cheapcialisir.com - Cheap Cialis Is Amoxicillin The Same As Penicilin Cialis Buy Viagra India

Jancoal's Gravatar
 
Jancoal
@ Apr 23, 2020 at 5:38 PM
Levitra Cialis Viagra Buy Cialis Powerpill Cialis Resultados Con Propecia

Pvmzer k's Gravatar
 
Pvmzer k
@ May 2, 2020 at 11:52 AM
Fndflj wofuyf best ed pills that work

Rlxajl g's Gravatar
 
Rlxajl g
@ May 2, 2020 at 7:38 PM
Gkaxfw zegvkl Order viagra without prescription

Discount viagra's Gravatar
 
Discount viagra
@ May 4, 2020 at 9:25 PM
Tfgglm krtwop cheap generic viagra 100mg Viagra mail order usa

Order viagra's Gravatar
 
Order viagra
@ May 6, 2020 at 1:27 PM
Soapjv zynclu Buy viagra now online Buy viagra com

Cialis or viagra's Gravatar
 
Cialis or viagra
@ May 7, 2020 at 12:34 PM
Hmkjxt toeiff Brand viagra over the net Buy viagra canada

Buy viagra professional's Gravatar
 
Buy viagra professional
@ May 8, 2020 at 5:43 AM
Pesvbs nskwva Buy generic viagra Buy pfizer viagra in canada

Buy generic viagra online's Gravatar
 
Buy generic viagra online
@ May 8, 2020 at 11:35 PM
Ucbtyz uyysve Viagra mail order us Canadian pharmacy viagra legal

Buy viagra now's Gravatar
 
Buy viagra now
@ May 10, 2020 at 3:17 PM
Ofpriw grsqnh Order viagra Us viagra

Best viagra alternative's Gravatar
 
Best viagra alternative
@ May 12, 2020 at 4:13 PM
Yqjdtk hwljgu when is viagra generic Best prices on viagra

EstherPaumb's Gravatar
 
EstherPaumb
@ May 13, 2020 at 12:21 AM
Ekkbos ihqprq viagra Canada meds viagra

EstherPaumb's Gravatar
 
EstherPaumb
@ May 14, 2020 at 12:05 AM
Qermmf iarjxg Viagra mail order Canadian pharmacy viagra

best erection pills's Gravatar
 
best erection pills
@ May 22, 2020 at 5:24 PM
Ppzbjb iteizf top ed pills ed medications

buying ed pills online's Gravatar
 
buying ed pills online
@ May 24, 2020 at 11:26 AM
Gqdurh jtzslz pills for ed ed pills

pills for ed's Gravatar
 
pills for ed
@ May 26, 2020 at 12:06 PM
Xwasfj bplzaf ed pills that work ed pills for sale

ed pills's Gravatar
 
ed pills
@ May 28, 2020 at 6:48 AM
Isgsnr aqviut generic ed pills new ed pills

pills erectile dysfunction's Gravatar
 
pills erectile dysfunction
@ May 30, 2020 at 1:28 PM
Uqncxj gjhsxm generic cialis male erection pills

EstherPaumb's Gravatar
 
EstherPaumb
@ Jun 1, 2020 at 12:22 PM
Buwqcr wyvufi Buy viagra online Get viagra

rinkrinty's Gravatar
 
rinkrinty
@ Jun 4, 2020 at 9:18 PM
Doxycycline Rodoxycycline How To Buy https://cheapcialisir.com/ - Cialis Buying Doxycycline Online Uk Safe cialis 20mg Proscar Para El Pelo Propecia

Commenting has been turned off.

Sign Up For Insider Info

OUR BLOG IS FULL OF DTC TIPS AND YOU'LL WANT TO READ IT!
Enter your email address to receive notifications of new blog posts.

Blog Sign Up

Leave this field blank: