Skip to content

WineGlass Marketing


Looking Through The Glass


Recent Blog Posts

Blog Categories
Susan DeMatei
June 12, 2012 | Analytics, Award Submissions, Customer Support, Email Marketing, Event Planning, Photography, Print Design, Social Media Marketing, Training and Tech Support, Website Design | Susan DeMatei


I’ve always been a confident person. I can’t help it. I had good parents and decent opportunities to capitalize on so when it gets down to it there is really almost nothing, when pressed, I belive that I couldn’t do. Eventually. After a number of trials.

So, why is starting my own company so nerve wracking?

I met with a colleague whose advice I value recently who said “Tell people what they need to know, not what they want to hear.” And then it hit me what I was afraid of:

Most wineries want DTC marketing, they don’t need DTC marketing.

Think about it. Every hard change you’ve ever made: losing weight, quitting smoking, starting exercise, saving money – all were because you got to the point you needed to do it. The pain (embarrassment, guilt, loss) of change was suddenly less than the pain of staying the course.

This year I found myself at a crossroads – and after meeting with a half dozen wineries it was very obvious to me that the average winery out there has no idea how hard real direct consumer sales are. It is time consuming, resource draining and affects every area of your business model from accounting to the mail room. And for an industry that is just realizing ecommerce is viable, and still relies on the network of the three tier distribution for 80% of its revenue, these are hard changes to make.

“Just put it on sale and move it.”

“We want the margin, but we’re not planning to change allocations.”

“We want a new website, but we don’t need a mobile version.”

“Send it to the whole database.”

“We’ll just do the compliance paperwork ourself.”

“I’ll just hire a kid from highschool to do our twitter this summer”.

Even my dog knows to when the pain is too much.

Until it is painful, really painful, not to do it correctly wineries will continue to cut corners, ignore social media conversations, blast the same tired emails out to the same tired database and broadcast the same junk on their facebook pages.

The good news is for every five wineries that are doing the above, there is one that gets it, that is customizing experiences and messages and getting to know each and every wine club customer. These are the wineries that will continue to see DTC sales grow at full margin, and will be around when the next technology develops. If this is you – let’s talk.



Lesdreade's Gravatar
@ Jun 5, 2019 at 10:19 PM
Efecto Del Cialis En La Mujer Viagra Best Suppliers cialis from canada Cephalexin Rottweiler

Lesdreade's Gravatar
@ Jun 19, 2019 at 12:52 PM
Algodones My Canadian Pharcharmy Online cialis canada Albuterol Vials Without A Prescription

Lesdreade's Gravatar
@ Jul 3, 2019 at 11:30 PM
Effects Of Alcohol On Amoxicillin п»їcialis Where Can I Buy Proventil Inhaler Internet Pharmacy Medications

Lesdreade's Gravatar
@ Jul 16, 2019 at 3:44 PM
Cialis Modo De Uso Prezzo Levitra In Chimica Forum Cialis Ou Levitra generic cialis canada Women Taking Propecia Finasteride Indoacin

StevButt's Gravatar
@ Nov 18, 2019 at 8:17 AM
Preisvergleich Cialis 20 Mg Nuova Propecia Effetti Collaterali viagra Order Prevacid Solutab Viagra LСЂС–РІВ©vitra

Matbito's Gravatar
@ Jan 15, 2020 at 1:33 PM
Keflex And Chills As Side Effect Canada Pharmacy For Methotrexate Buy Cialis Levitra Kaufen In Deutschland Proper Dosage Amoxicillin Sore Throad Viagra Professional Online Uk

KelimmokS's Gravatar
@ Jan 19, 2020 at 1:29 AM
Ou Acheter Du Cialis En Belgique Cialis Ne Marche Pas Forum The Antibiotic Cephalexin canadian cialis Why Might A Dentist Prescribe Amoxicillin Meglio Viagra Cialis O Levitra

StevButt's Gravatar
@ Jan 21, 2020 at 6:20 PM
Ciprofloxacin 500mg Buy Online Safe - cialis Levitra Bayer Posologia Buy Cialis Clobetasol 30g Eczema Website

Matbito's Gravatar
@ Jan 31, 2020 at 10:42 AM
Viagra In Farmacia Senza Ricetta - order cialis online Propecia Servicio cialis generic Terazoxin 2mg

StevButt's Gravatar
@ Feb 5, 2020 at 3:52 AM
Amox Amoxicillin - cialis without a doctor's prescription Cialis Drug Interactions Cialis Cialis Preise

StevButt's Gravatar
@ Mar 4, 2020 at 11:56 AM
Buying Medicaltion Online - buy generic cialis Finasteride Results Pictures Propecia Cialis Achat Cialis Soft Quel Site

Add A Blog Comment
E-Mail me when someone comments on this post
Leave this field blank:

Sign Up For Insider Info

Enter your email address to receive notifications of new blog posts.

Blog Sign Up

Leave this field blank: