One of the most common questions businesses ask about direct marketing is – how often should we talk to our customers? Controlling the frequency of communications that are sent to customers is a key aspect of any marketing strategy, and the big question is how often should you do it? Send marketing too often and you risk annoying the customers so that they unsubscribe; not often enough and you run the risk that they will forget they signed up to hear from you in the first place.
Read more at the Nexternal blog – Hug me, Don’t Squeeze Me – Four Rules To Help Determine Appropriate Frequency For Customer Communications
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