Skip to content

WineGlass Marketing

 

Looking Through The Glass

 

Recent Blog Posts

Blog Categories
Susan DeMatei
 
October 1, 2013 | Analytics, Website Design | Susan DeMatei

SEO AND CARS – THREE THINGS THAT DRIVE YOUR SEARCH RESULTS

I’ve been doing a fair amount of SEO project lately and the more I learn, the more I realize there is to learn.

SEO is Search Engine Optimization. It is the practice of setting up your website so that Google (or Bing or Yahoo) can read it.

[Google-confused] Realizing that a computer is different than a human being is half the battle. As a human, you see a gorgeous picture of your winery and it’s logo on a fall day. As a computer, you see the image title, which isn’t helpful if it’s “header_dark_image.jpg”. A basic rule is that you need to supply texts, and tags, and image names so that a computer searching your site can get an idea of what content is there, and then provide that guidance to someone searching for it on Google (or Bing or Yahoo.)

But how, and what do you focus on?

This is hard to answer when you consider a website is like a car. If you were building one for performance, what is more important – the steering wheel or the wheels? Both. The hard part is that the entire site works together to provide a customer experience – and that is what the search engines are looking for.

But if you were to break it into three things to focus on, here’s a list:

On-site Content

Search engines, first and foremost, look for good content. What makes good content? Images that aren’t broken and given informative alt tags for one. A good length of text on each page for another. This many be counter-intuitive as many people are told not to scroll and use graphics, but balance this with SEO in mind. In 2013, Google announced they are looking at more text-heavy pages, now called “mega articles” and not multiple pages on the same content. So don’t be too stingy with your copy.

Here is a checklist:

  • Are all images hosted on the site, and given an alt tag with an informative name?
  • Are all titles clear in the HTML with H1 tags so the search engine can get an idea of the title of the page?
  • Is text clearly legible (not included in a graphic as a jpg?)

Site Structure

Navigation is so important on a site. Too often we focus on pretty graphics and obsess over copy revisions, and the page names are not intuitive to the surfer, or the search engines. Think of your navigation as filing cabinets, and your pages as folders. Each cabinet should be clearly named with the content that is within it, and the folders sub-contents of that overall category. Search engines want to see a site map, as well as a well-organized architecture that shows that any user can get to any content quicly. It is better to have a concrete structure, than a long list of confusing links.

Off Site Factors

Google also announced in 2013 that it is placing a heavier emphasis on off-site (read: Social Media) behaviors. Basically Google wants to know if you’re a good internet citizen. Do you post, cross post, link, respond, like, tweet and favorite others’ photos, blogs and posts? If you do, Google sees it and rewards you with page rankings. Never before has having a blog or linking back and forth from your Facebook page been so important.

And not to state the obvious, but Google does, in fact, own a Social Media outlet, called Google+. So guess what Social Media outlet they want to see you posting on to get the most rewards for your efforts?

So I’m sorry to tell you there is no silver bullet when it comes to Google search results. Long gone are the days when you can put in some META tags and game the system. The internet has gotten smarter and you know have to have good content, a well organized site, and be a good corporate citizen to be rewarded.

Comments

Matbito's Gravatar
 
Matbito
@ Jun 19, 2019 at 1:40 PM
Std Pills Online Keflex Capsules Finax Generic Propecia Testicular Pain online pharmacy Cialis Libido

Matbito's Gravatar
 
Matbito
@ Jul 6, 2019 at 11:56 PM
Viagra Umsatz Pfizer Propecia Secondary Effects Men viagra Cialis Journalier

Matbito's Gravatar
 
Matbito
@ Jul 15, 2019 at 12:49 AM
Discount Non Prescription Generic Lasix Fluoxetine Want To Buy Medicine viagra Dutasteride 0.5mg

Matbito's Gravatar
 
Matbito
@ Jul 22, 2019 at 4:19 PM
Shipped Ups On Line Zentel Amex Order Meds Online Worldwide Real Acticin 30gm From Canada buy viagra online Amoxicillin And Mononucleosis Kamagra En Espana

StevButt's Gravatar
 
StevButt
@ Nov 18, 2019 at 8:36 AM
Yagara Buy Vigora Achat De Viagra Pfizer En Roubaix cialis price Women'S Viagra Samples

Buy Cialis's Gravatar
 
Buy Cialis
@ Nov 22, 2019 at 9:46 PM
You are so cool! I do not suppose I have read something like this before. So good to find someone with a few genuine thoughts on this topic. Really.. thanks for starting this up. This website is one thing that's needed on the internet, someone with a bit of originality!

Matbito's Gravatar
 
Matbito
@ Jan 18, 2020 at 8:10 PM
Generic Provera Where Can I Buy Buy Cialis Buy Zoloft Cheap No Rx Order Prednisone Online From India Amoxicillin Safety Dosing For Dogs

KelimmokS's Gravatar
 
KelimmokS
@ Jan 21, 2020 at 10:58 PM
On Line http://cialibuy.com - canadian pharmacy cialis Buy Kamagra Cheap Cialis Cephalexin No Prescription

Lesdreade's Gravatar
 
Lesdreade
@ Jan 26, 2020 at 9:10 PM
Keflex In Ge Neric Form http://ggenericcialisle.com - Cialis Flushed Face Keflex Buy Cialis Viagra Very Fast Shipping

KelimmokS's Gravatar
 
KelimmokS
@ Jan 26, 2020 at 11:33 PM
Comment Acheter Cytotec Sans Ordonnance http://abuycialisb.com - cialis price Super Cialas cialis generic Cialis With Dapoxetene

StevButt's Gravatar
 
StevButt
@ Feb 4, 2020 at 12:59 PM
Zithromax Tri Pak Dose http://abuycialisb.com - Buy Cialis Ciprofloxacine Diarrhee cheapest cialis 20mg Will Keflex Help With Bronchitis

StevButt's Gravatar
 
StevButt
@ Feb 5, 2020 at 8:09 PM
Zithromax Reactions http://cheapcialisir.com - cialis price Enterococcus Faecalis Treated With Amoxicillin Cialis Prednisolone Without A Prescription

Matbito's Gravatar
 
Matbito
@ Feb 7, 2020 at 6:48 AM
Cheap Kamagra Tablets http://buyciallisonline.com/# - canadian pharmacy cialis 20mg Jie Bao Viagra Buy Cialis Acheter Cialis France Ligne

StevButt's Gravatar
 
StevButt
@ Mar 3, 2020 at 6:26 PM
Difference Viagra Cialis http://abcialisnews.com - Cialis Cytotec Over The Counter Usa Cialis Comprar Cialis Opiniones

Oudnuy k's Gravatar
 
Oudnuy k
@ May 2, 2020 at 9:25 PM
Vppsdx pgatdn Viagra medication

Female viagra's Gravatar
 
Female viagra
@ May 4, 2020 at 8:57 PM
Sslart heejib buy viagra pills online Viagra next day delivery

Viagra best buy's Gravatar
 
Viagra best buy
@ May 5, 2020 at 7:00 PM
Cmbcod repnqv cheap generic viagra 100mg Buy viagra com

Buy pfizer viagra online's Gravatar
 
Buy pfizer viagra online
@ May 6, 2020 at 1:07 PM
Ylnwfa pdppin Canadian viagra and healthcare Viagra pfizer

Overnight canadian viagra's Gravatar
 
Overnight canadian viagra
@ May 7, 2020 at 11:52 AM
Aqazxd ebghty Pharmacy viagra Cost of viagra

Buy viagra with discount's Gravatar
 
Buy viagra with discount
@ May 8, 2020 at 5:22 AM
Zzqkwt ehfccj Buy viagra overnight delivery Us discount viagra overnight delivery

Lowest price for viagra's Gravatar
 
Lowest price for viagra
@ May 8, 2020 at 11:08 PM
Orfhir olwutd Fda approved viagra Buy cheap viagra online us

Buy viagra no prescription required's Gravatar
 
Buy viagra no prescription required
@ May 10, 2020 at 1:55 PM
Hacqkg jzmwaf Order viagra Canadain viagra

United healthcare viagra's Gravatar
 
United healthcare viagra
@ May 11, 2020 at 3:46 PM
Pcdwyz xlavsd ed meds Buy viagra overnight delivery

Canadian viagra 50mg's Gravatar
 
Canadian viagra 50mg
@ May 12, 2020 at 4:45 PM
Utbotg lgjbvl cheap viagra generic best price Pfizer viagra 50mg

EstherPaumb's Gravatar
 
EstherPaumb
@ May 13, 2020 at 12:11 AM
Ovmghz vaugiz sildenafil cost Buy cheap viagra now

EstherPaumb's Gravatar
 
EstherPaumb
@ May 13, 2020 at 11:56 PM
Jpveaz lpxbnn Real viagra without prescription Viagra in usa

best ed pills at gnc's Gravatar
 
best ed pills at gnc
@ May 21, 2020 at 9:06 PM
Daxjve ldlsbq cheap erectile dysfunction pill impotence pills

best otc ed pills's Gravatar
 
best otc ed pills
@ May 23, 2020 at 3:20 PM
Ahnqis kppzpl buy ed pills men's ed pills

ed meds online without doctor prescription's Gravatar
 
ed meds online without doctor prescription
@ May 25, 2020 at 12:16 PM
Yugvku zxtjwg non prescription ed pills pills for erection

erection pills viagra online's Gravatar
 
erection pills viagra online
@ May 27, 2020 at 12:33 PM
Dstprt wagfos ed meds online best over the counter ed pills

gnc ed pills's Gravatar
 
gnc ed pills
@ May 29, 2020 at 12:47 PM
Isxqzi evxuji cheap cialis online erection pills viagra online

EstherPaumb's Gravatar
 
EstherPaumb
@ May 31, 2020 at 3:25 PM
Mpjgwc aywahs Buy viagra online Get viagra fast

Commenting has been turned off.

Sign Up For Insider Info

OUR BLOG IS FULL OF DTC TIPS AND YOU'LL WANT TO READ IT!
Enter your email address to receive notifications of new blog posts.

Blog Sign Up

Leave this field blank: