Email continues to be a critical tool in the digital marketing toolbox. When done well, email is a fantastic customer loyalty tool. And, email is inexpensive. It costs only pennies to send an email to your database, and a small amount of time for your creative person or agency to design and produce your content. The key to your email success is not your offer or product! Success lies in your campaign list strategy. Click to read three quick and easy tips on effective segmentation strategies for successful email campaigns. Continue »
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