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Susan DeMatei
 
August 21, 2019 | Susan DeMatei

Tips to Lowering Email Bounces

Emails that bounce can be one of the most frustrating situations to deal with in email marketing. A bounced email means that your reader didn’t get the information that they signed up for. There are many things that can be done to help delivery your emails reach your readers’ inbox. In this post, we’ll discuss the differences between a “hard bounce” and a “soft bounce”, why they occur, and how to prevent and resolve the issues that cause high bounce rates.  Continue »

Time Posted: Aug 21, 2019 at 7:00 PM
Susan DeMatei
 
August 8, 2019 | Susan DeMatei

What You Should Know About ADA Compliance

Unless you’ve been hiding in a wine barrel, you’ve no doubt seen a flurry of news articles in the last 6 months regarding ADA website accessibility lawsuits. Specifically, wineries in New York state and California have been served with lawsuit papers in the past 6 months claiming their websites are not ADA compliant. These wineries are caught not because of insolence but because of ignorance, as many of us don’t know what it means to be ADA compliant  Continue »

Time Posted: Aug 8, 2019 at 10:00 AM
Susan DeMatei
 
July 31, 2019 | Susan DeMatei

How to Use Images to Increase Email Click-through Rates

Let’s face it, we have all turned into big photo-fanatics. We are constantly taking photos of everything we see and although this new technological access to images is great, it has turned us into image critics...  Continue »

Time Posted: Jul 31, 2019 at 9:00 AM
Susan DeMatei
 
July 25, 2019 | Susan DeMatei

6 Things to Consider Before Signing That SaaS SLA

As companies continue to move away from developing software in-house, they've been relying on Software-as-a-Service (SaaS) vendors to provide the services they need. In fact, the average company spent 78% more on SaaS products in 2018 compared to 2017.  Continue »

Time Posted: Jul 25, 2019 at 10:00 AM
Susan DeMatei
 
June 28, 2019 | Susan DeMatei

Tofanelli Case Study – Social Media Conversions

One question our clients continuously want to be answered is how to leverage their social media following to gain new sales conversions. We wanted to show how strategically timed and targeted ads could compliment release schedules while building brand awareness and engagement, drive website traffic, and contribute to sales.  Continue »

Time Posted: Jun 28, 2019 at 10:30 AM
Susan DeMatei
 
June 4, 2019 | Susan DeMatei

THE MOBILITY EFFECT ON DESIGN

When we first started using email regularly in the workplace, it was before the PalmPilot, BlackBerry, or iPhone. We viewed emails on computers at our desks. Emails took the place of memos, which took the place of letters––so formal, long format text was the norm. With the increasingly fast pace of technology adoption, our lines between work and non-work on a computer have blurred considerably.  Continue »

Time Posted: Jun 4, 2019 at 8:30 AM
Susan DeMatei
 
May 20, 2019 | Susan DeMatei

Mobile Usage Drives Timing

For a long time, the belief was that the best time to send an email is at 10:00 AM on a Tuesday morning, and for the most part that still holds true. But, the overwhelming use of mobile phones to read email has us consuming content at different times and in different ways.  Continue »

Time Posted: May 20, 2019 at 8:00 AM
Susan DeMatei
 
November 14, 2018 | Susan DeMatei

Is Your Website ADA Compliant?

ADA compliance is an important consideration for websites. Not being ADA-compliant means your site is less accessible to visitors with disabilities, and can also open you up to potential lawsuits. We have a solution!  Continue »

Time Posted: Nov 14, 2018 at 1:45 PM
Susan DeMatei
 
March 16, 2018 | Susan DeMatei

Winery DTC Case Studies

A presentation created for the WineDirect Roadshows that showcase three case studies - one on Facebook Ads, one on email design and one on custom wine clubs.  Continue »

Time Posted: Mar 16, 2018 at 12:27 PM
Susan DeMatei
 
March 9, 2018 | Susan DeMatei

Direct to Consumer Wine Symposium 2018 Facebook Workshop

A presentation on Facebook Marketing presented at the 2018 Direct to Consumer Wine Symposium with Louis Calli of Echo and Carin Oliver of Angelsmith.  Continue »

Time Posted: Mar 9, 2018 at 12:22 PM
Susan DeMatei
 
January 30, 2018 | Susan DeMatei

2018 Predictions for Winery DTC Businesses

We've turned the page on the calendar, and are already plunged into another year. Here are my predictions for changes to the winery direct marketing landscape this year.  Continue »

Time Posted: Jan 30, 2018 at 10:45 AM
Susan DeMatei
 
December 22, 2017 | Susan DeMatei

'Twas the week before Christmas

when all through wine country we pause for a break. (We need one, quite bluntly.)  Continue »

Time Posted: Dec 22, 2017 at 1:37 PM
Susan DeMatei
 
December 5, 2017 | Susan DeMatei

HOLIDAY EMAIL BEST PRACTICES

We turned on the best Christmas album to get me in the mood to write this post. We just finished Thanksgiving, but Christmas ads are on the TV and displays are in the stores, and shipping deadlines will be here before you know it.  Continue »

Time Posted: Dec 5, 2017 at 7:00 AM
Susan DeMatei
 
November 27, 2017 | Susan DeMatei

THE NAUGHTY AND NICE OF HOLIDAY OFFERS

You hire photographers for your wine, graphic designers to build your emails and printers to print and mail your holiday promotions. You spent hours fussing…  Continue »

Time Posted: Nov 27, 2017 at 2:58 PM
Susan DeMatei
 
November 16, 2017 | Susan DeMatei

LET’S TALK TURKEY

The holidays are a time for family gatherings, eating too much food…and shopping. Those of us in the sales and marketing business are far too…  Continue »

Time Posted: Nov 16, 2017 at 10:00 AM
Susan DeMatei
 
September 1, 2015 | Susan DeMatei

SELLING THE WINE COUNTRY DREAM ON BUSY HARVEST WEEKENDS

The wine industry is one of adventure, mystery, romance and awe. No, seriously. Our guests want to escape the hustle and bustle of their daily…  Continue »

Time Posted: Sep 1, 2015 at 9:00 AM
Susan DeMatei
 
August 18, 2015 | Susan DeMatei

HOW FRIENDLY ARE YOU

I’m sure the answer is ‘very’. You’re a pleasure to be around. You’re the first person to volunteer when a friend is moving apartments and…  Continue »

Time Posted: Aug 18, 2015 at 4:50 PM
Susan DeMatei
 
April 15, 2015 | Susan DeMatei

THE COOLEST FACEBOOK FEATURE YOU’RE NOT USING

You’re standing in line at the grocery store waiting to check out and you see a magazine. Not Time or Rolling Stone, but a trashy…  Continue »

Time Posted: Apr 15, 2015 at 9:00 AM
Susan DeMatei
 
March 24, 2015 | Susan DeMatei

SLIDESHARE PRESENTATION: VIN65 DATA TRAINING

Having set up almost 50-60 websites with data on Vin65, they asked me to lead a Free Training Friday webinar on best practices for data…  Continue »

Susan DeMatei
 
March 19, 2015 | Susan DeMatei

DTC SYMPOSIUM/MILLENNIAL WHITEPAPER BY COPPER PEAK LOGISTICS

I was honored to be asked to be on a panel for the DTC Symposium a few weeks ago by Copper Peak logistics. The topic…  Continue »

Time Posted: Mar 19, 2015 at 5:21 PM
Susan DeMatei
 
March 17, 2015 | Susan DeMatei

SLIDESHARE PRESENTATION: VIN65, TRANSACTION PRO IMPORTER AND QUICKBOOKS

It would be nice if we all had one system that did everything…but that is so often not the case. In many cases, your accounting…  Continue »

Susan DeMatei
 
February 17, 2015 | Susan DeMatei

PRESENTATION: 5 TIPS FOR A SUCCESSFUL SOCIAL MEDIA STRATEGY

I was asked to present to a group of winery C-level about why they should care about Social Media marketing, and answer two questions: “What…  Continue »

Susan DeMatei
 
February 3, 2015 | Susan DeMatei

6 MYTHS ABOUT EMAIL MARKETING AND MOBILE PHONES

I remember when I was on the team to launch the first “smart-phone” at Sprint. The tech guys were explaining how it would make pagers…  Continue »

Time Posted: Feb 3, 2015 at 5:30 PM
Susan DeMatei
 
January 20, 2015 | Susan DeMatei

7 MYTHS ABOUT EMAIL MARKETING CONTENT

Right about now we’re all deep into 2015 planning…or finishing up our calendars. This begs the question, what content should we be using for our…  Continue »

Time Posted: Jan 20, 2015 at 9:44 AM
Susan DeMatei
 
January 6, 2015 | Susan DeMatei

7 MYTHS ABOUT EMAIL MARKETING TIMING

Happy New Year! We made it through another holiday period….which means you navigated the maze of holiday promotions. This inspired me to do some research…  Continue »

Time Posted: Jan 6, 2015 at 10:17 AM
Susan DeMatei
 
December 17, 2014 | Susan DeMatei

QUESTIONS YOU SHOULD ASK BEFORE MOVING YOUR DATA

With the end of one year comes the beginning of another. For many of us, that means 2015 planning. And some wineries might be considering…  Continue »

Time Posted: Dec 17, 2014 at 10:55 AM
Susan DeMatei
 
December 3, 2014 | Susan DeMatei

SIMPLE TIPS FOR USING GOOGLE ANALYTICS

Do you look at Google Analytics? If you’re like most, it is overwhelming and confusing and once it is set up, you rarely look at…  Continue »

Time Posted: Dec 3, 2014 at 11:13 AM
Susan DeMatei
 
November 19, 2014 | Susan DeMatei

THE NEW BLACK (FRIDAY)

Around this time of year, us marketers are typically working on our “Black Friday” messages. This day after Thanksgiving started out as a convenient…  Continue »

Time Posted: Nov 19, 2014 at 11:23 AM
Susan DeMatei
 
November 4, 2014 | Susan DeMatei

ELECTION DAY, EVERY DAY: WIN YOUR CUSTOMERS’ VOTE BY KEEPING CHOICES SIMPLE

As you leave the local elementary school sporting the “I Voted!” sticker, consider how easy or complicated the process was for you. Were there complicated…  Continue »

Time Posted: Nov 4, 2014 at 11:32 AM
Susan DeMatei
 
October 22, 2014 | Susan DeMatei

TRICK OR TREAT: HOW TO ATTRACT AND DELIGHT YOUR ONLINE VISITORS

Halloween is my favorite holiday. I think because it reminds me of being a kid: choosing what costume to wear, watching scary movies, and of…  Continue »

Time Posted: Oct 22, 2014 at 11:57 AM
Susan DeMatei
 
September 3, 2014 | Susan DeMatei

10 TIPS FOR DISASTER RECOVERY FOR YOUR DTC BUSINESS

Unless you’ve been drinking far to much of your own product, you know that an earthquake hit the Napa Valley this past week. In the…  Continue »

Time Posted: Sep 3, 2014 at 12:05 PM
Susan DeMatei
 
August 19, 2014 | Susan DeMatei

THE IMPORTANCE OF INTELLIGENT SHIPPER DESIGN

Well, the guest post on label design certainly generated some passionate discussion! So much so, that my friend and colleague Cindy Deutsch, who knows more…  Continue »

Time Posted: Aug 19, 2014 at 12:41 PM
Susan DeMatei
 
August 19, 2014 | Susan DeMatei

IDENTIFYING HOW AND WHEN TO COLLECT CUSTOMER DATA

I recently ran a quick analysis for a client considering a new Wine Club. After 20 minutes of diving into their backend system (which happened…  Continue »

Time Posted: Aug 19, 2014 at 12:17 PM
Susan DeMatei
 
August 5, 2014 | Susan DeMatei

SIPPING YOUR WAY TO SAVORING YOUR DATABASE

If you cringe when databases and “CRM” is brought up in marketing conversations, you are not alone. Many wineries are confused about this area of…  Continue »

Time Posted: Aug 5, 2014 at 12:23 PM
Susan DeMatei
 
May 20, 2014 | Susan DeMatei

DATABASE SPRING CLEANING

What is it about Spring that makes one take on more challenges than is humanly possible? Something about the warmer weather inspires us to…  Continue »

Time Posted: May 20, 2014 at 12:32 PM
Susan DeMatei
 
April 10, 2014 | Susan DeMatei

BEST PRACTICES IN WINE LABEL DESIGN

We have a special “Guest Glass” post today: Courtney Holmes from Talk is Sheep Marketing, a wine marketing design firm specializing in wine label design. …  Continue »

Time Posted: Apr 10, 2014 at 12:50 PM
Susan DeMatei
 
March 24, 2014 | Susan DeMatei

STRATEGIC USES OF SOCIAL MEDIA FOR WINERIES

Clients ask me all the time about what/how often to post on Facebook, Twitter, Instagram or other Social Media channels. I typically flip the question…  Continue »

Time Posted: Mar 24, 2014 at 12:59 PM
Susan DeMatei
 
March 18, 2014 | Susan DeMatei

THREE FREE THINGS TO DO TODAY TO HELP YOUR WINERY’S CUSTOMER SERVICE

My wonderful husband, who has worked for 17 years at AAA, was sent to a conference last week in San Diego. He returned with a…  Continue »

Time Posted: Mar 18, 2014 at 1:03 PM
Susan DeMatei
 
March 5, 2014 | Susan DeMatei

BEST PRACTICES FOR DATA COLLECTION AT WINERIES

Below is a presentation I finally got around to posting on slideshare. It is a presentation given at the Wine Industry Network conference last December…  Continue »

Time Posted: Mar 5, 2014 at 1:11 PM
Susan DeMatei
 
February 25, 2014 | Susan DeMatei

5 SOCIAL MEDIA CHANGES WINERIES SHOULD LOOK FOR THIS SEASON

As February draws to a close, we start to come out of hibernation and look at the busy spring, summer and harvest seasons. The…  Continue »

Time Posted: Feb 25, 2014 at 4:52 PM
Susan DeMatei
 
February 5, 2014 | Susan DeMatei

GUNG HAY FAT CHOY!

Happy New Year! This past weekend was the Chinese Lunar New Year. It’s the Year of the Wooden Horse. According to Chinese beliefs, the ‘Year…  Continue »

Time Posted: Feb 5, 2014 at 5:03 PM
Susan DeMatei
 
November 26, 2013 | Susan DeMatei

BEING THANKFUL

I was all ready to provide another list of ideas this week to follow up on last years blog “Ten Ways to Give Thanks for…  Continue »

Time Posted: Nov 26, 2013 at 5:11 PM
Susan DeMatei
 
November 6, 2013 | Susan DeMatei

INFOGRAPHIC – WHY YOU SHOULD PAY ATTENTION TO ONLINE SALES

With the holidays coming, we are all busy planning holiday events and sending holiday emails, but don’t forget that millions of busy little elves are…  Continue »

Time Posted: Nov 6, 2013 at 5:24 PM
Susan DeMatei
 
October 1, 2013 | Susan DeMatei

SEO AND CARS – THREE THINGS THAT DRIVE YOUR SEARCH RESULTS

I’ve been doing a fair amount of SEO project lately and the more I learn, the more I realize there is to learn. SEO is…  Continue »

Time Posted: Oct 1, 2013 at 5:30 PM
Susan DeMatei
 
September 24, 2013 | Susan DeMatei

HOW TO SET UP A DATA COLLECTION PLAN – SECONDARY AND TERTIARY DATA

This is the second part of a two-part blog on Data Collection Strategies. The premise is that many wineries don’t have an understanding of what…  Continue »

Time Posted: Sep 24, 2013 at 9:31 AM
Susan DeMatei
 
September 17, 2013 | Susan DeMatei

HOW TO SET UP A DATA COLLECTION PLAN – PRIMARY DATA

I work with a variety of wineries to collect customer data. Most understand why this is important, but few have a documented, or even widely…  Continue »

Time Posted: Sep 17, 2013 at 9:39 AM
Susan DeMatei
 
August 27, 2013 | Susan DeMatei

10 POINT CHECKLIST FOR GETTING GOOD CLIENT SERVICE

I know I’m old school. I’m not so old that I experienced Mad Men, but I did earn my chops as an Account Executive at…  Continue »

Time Posted: Aug 27, 2013 at 9:46 AM
Susan DeMatei
 
August 20, 2013 | Susan DeMatei

BEFORE YOU HIT SEND...

Most customer care people will suggest you communicate with customers in the manner to which you were first communicated. This makes sense, as they initially…  Continue »

Time Posted: Aug 20, 2013 at 9:56 AM
Susan DeMatei
 
August 15, 2013 | Susan DeMatei

MARKETING VS SALES

No doubt there are financial pressures being in the wine business. As a winery owner you have put out thousands, sometimes hundreds of thousands, of…  Continue »

Time Posted: Aug 15, 2013 at 10:01 AM
Susan DeMatei
 
July 30, 2013 | Susan DeMatei

COMCAST AND YOUR CUSTOMER SERVICE

Sorry, for the long blog post, but, I need to vent. At the risk of being cliché, I feel the need to use my recent…  Continue »

Time Posted: Jul 30, 2013 at 10:10 AM
Susan DeMatei
 
July 23, 2013 | Susan DeMatei

THE IMPORTANCE OF BEING EARNEST

We hear a lot about “quality”, “authenticity” and “relevancy” when developing Direct to Consumer strategies. But we also talk a lot about metrics, Google…  Continue »

Time Posted: Jul 23, 2013 at 10:20 AM
Susan DeMatei
 
April 16, 2013 | Susan DeMatei

EVERYTHING IS COMING UP ROSÉS

Guest post for WWS about their upcoming Rosé event. I have a confession I am obsessed with Rosé, and have been for some time. Oh, sure,…  Continue »

Time Posted: Apr 16, 2013 at 10:28 AM
Susan DeMatei
 
April 9, 2013 | Susan DeMatei

FLEA MARKET FINDS FOR MOBILE POS

This is a guest blog post I wrote for Vin65 which can also be found here. They just announced a suite of new features for…  Continue »

Time Posted: Apr 9, 2013 at 10:34 AM
Susan DeMatei
 
March 11, 2013 | Susan DeMatei

EYE OPENING STATS...AND WHAT WE CAN LEARN FROM THEM

Statistics, and Direct Marketing This week we’ll dive into two of my favorite things and see what kernels of wisdom we can find for ourselves….  Continue »

Time Posted: Mar 11, 2013 at 11:02 AM
Susan DeMatei
 
March 4, 2013 | Susan DeMatei

DOG AS MY CO-PILOT

I haven’t written a blog post in a couple weeks. The reason is… well, my dog died, and I haven’t much felt like writing. Most…  Continue »

Time Posted: Mar 4, 2013 at 11:24 AM
Susan DeMatei
 
February 12, 2013 | Susan DeMatei

A FEAR OF TOFU

Another consultant told one of my clients recently that they needed more tofu. Top Of the FUnnel offers, (or TOFU, get it?) are commonly dangled…  Continue »

Time Posted: Feb 12, 2013 at 12:03 PM
Susan DeMatei
 
February 5, 2013 | Susan DeMatei

“WOULDN’T YOU LIKE TO KNOW?” LOOKING AT CUSTOMER WARINESS TO COLLECTING DATA

I just got a new credit card in the mail this week. Not because I asked for it, and not because the old one had…  Continue »

Time Posted: Feb 5, 2013 at 12:27 PM
Susan DeMatei
 
January 30, 2013 | Susan DeMatei

CASE STUDY PRESENTATION FROM THE DTCWS

I had a wonderful time, as usual, at the Direct to Consumer Wine Symposium in San Francisco last week. Blog posts will follow about…  Continue »

Time Posted: Jan 30, 2013 at 12:34 PM
Susan DeMatei
 
January 22, 2013 | Susan DeMatei

CREATING TRUST – USING ALLOCATIONS EFFECTIVELY

Selling via an allocation method is commonly associated with the higher-echelon of wineries. But just because we all want our wines to command the demand…  Continue »

Time Posted: Jan 22, 2013 at 12:38 PM
Susan DeMatei
 
January 8, 2013 | Susan DeMatei

HOW TO EVALUATE YOUR CUSTOMER SERVICE

2012 was heralded by many as the “Year of Customer Service“. Now widely noted the #1 success criteria, many are hyper-focused on getting this area…  Continue »

Time Posted: Jan 8, 2013 at 1:24 PM
Susan DeMatei
 
January 2, 2013 | Susan DeMatei

2013 PREDICTIONS

Isn’t this what marketers are supposed to do this time of year? I feel pressured to make predictions…so here it goes. My top 5 are:…  Continue »

Time Posted: Jan 2, 2013 at 1:32 PM
Susan DeMatei
 
December 24, 2012 | Susan DeMatei

T’WAS THE DAY BEFORE CHRISTMAS...

T’was the day before Christmas when all through the valley all the wineries were cheering an end-of-year rally. This year had been different, from ones…  Continue »

Time Posted: Dec 24, 2012 at 2:07 PM
Susan DeMatei
 
December 18, 2012 | Susan DeMatei

2012 IN REVIEW

Whew, what a year. This has been an interesting year for the wine business. While not exhaustive, let’s look back on some of the key…  Continue »

Time Posted: Dec 18, 2012 at 2:20 PM
Susan DeMatei
 
December 3, 2012 | Susan DeMatei

SOCIAL MEDIA IS NOT JUST FOR CUSTOMER SERVICE

Do you know how Coke got started? Back before big pharmaceutical companies, you’d go to the druggist and get your powdered medicine. And it…  Continue »

Time Posted: Dec 3, 2012 at 3:29 PM
Susan DeMatei
 
November 27, 2012 | Susan DeMatei

DOWNTIME TO DO LIST – THREE THINGS YOU’LL BE GLAD YOU DID

By now there isn’t much you can do but process holiday orders. Emails should be sent, websites updated, cards mailed. And shortly, sometime about December…  Continue »

Time Posted: Nov 27, 2012 at 3:37 PM
Susan DeMatei
 
November 19, 2012 | Susan DeMatei

10 WAYS TO GIVE THANKS FOR CUSTOMERS

Typically we gather together in small family and friend groups this week, huddle around the soothing warmth of the television, and drink and eat…  Continue »

Time Posted: Nov 19, 2012 at 3:41 PM
Susan DeMatei
 
November 9, 2012 | Susan DeMatei

HOW TO HANDLE A “WINE-ER” ON SOCIAL MEDIA

Social media might be the most helpful customer service tool to come along since the telephone. But nobody wants to run into a ticked off…  Continue »

Time Posted: Nov 9, 2012 at 3:51 PM
Susan DeMatei
 
October 30, 2012 | Susan DeMatei

THE CUSTOMER SERVICE PERSPECTIVE

I was having drinks with my friend the other night, and we were griping and venting the ways good friends do, when my friend suddenly…  Continue »

Time Posted: Oct 30, 2012 at 4:06 PM
Susan DeMatei
 
October 22, 2012 | Susan DeMatei

MANAGE YOUR WINERY LIKE A BASEBALL TEAM.

Like many fans in the bay area, our baseball teams inspired me this year. The Giants and the A’s did a great job all year…  Continue »

Time Posted: Oct 22, 2012 at 4:12 PM
Susan DeMatei
 
October 15, 2012 | Susan DeMatei

BETTER Q4 EMAIL MARKETING

Email marketing is a staple among wineries trying to communicate to wine clubs, provide holiday offers and reach new customers. If you’re like most,…  Continue »

Time Posted: Oct 15, 2012 at 4:24 PM
Susan DeMatei
 
October 8, 2012 | Susan DeMatei

SMALLER WINERIES BETTER AT ESCAPING DATA SILOS

It is no secret that Direct Marketing has gotten more complicated. Printed communications have given way to digital communications, and digital communications are splintering into…  Continue »

Time Posted: Oct 8, 2012 at 4:30 PM
Susan DeMatei
 
October 1, 2012 | Susan DeMatei

CUSTOMER SERVICE WEEK – MORE THAN A SEVEN DAY CELEBRATION

The Congress, by Senate Joint Resolution 166, has designated the first week in October, as “National Customer Service Week” since 1992. When George Bush Sr….  Continue »

Time Posted: Oct 1, 2012 at 4:37 PM
Susan DeMatei
 
September 19, 2012 | Susan DeMatei

“DOMO ARIGATO, MR. ROBOTO”

It is important to be genuine. I write a lot about customer “engagement”, “authentic” marketing and “touch-point” analyses. This is because a major goal with…  Continue »

Time Posted: Sep 19, 2012 at 4:45 PM
Susan DeMatei
 
September 3, 2012 | Susan DeMatei

THINGS TO KNOW IN TRADEMARK REGISTRATION

What Doesn’t Kill You Makes You Stronger Welcome to Wine Glass Marketing – same services, same experience and same snarky blog. Just a different name….  Continue »

Time Posted: Sep 3, 2012 at 5:14 PM
Susan DeMatei
 
September 1, 2012 | Susan DeMatei

NEXTERNAL GUEST BLOG POST

One of the most common questions businesses ask about direct marketing is – how often should we talk to our customers? Controlling the frequency of…  Continue »

Time Posted: Sep 1, 2012 at 9:23 AM
Susan DeMatei
 
August 29, 2012 | Susan DeMatei

HOW & WHY TO INTEGRATE SOCIAL MEDIA INTO WINERY CRM

Social Media is a Communication Channel. CRM is a Strategy. If you’ve read my blog, you’ll realize I am a passionate believer that having an…  Continue »

Time Posted: Aug 29, 2012 at 9:25 AM
Susan DeMatei
 
August 21, 2012 | Susan DeMatei

EVALUATING YOUR WEBSITE WITH WEB 2.0 STANDARDS

What is Web 2.0? Recently a client asked me to look over their website and provide a subjective audit on what they could do to…  Continue »

Time Posted: Aug 21, 2012 at 9:36 AM
Susan DeMatei
 
August 14, 2012 | Susan DeMatei

SIMPLE SEGMENTATION – HOW TO INCREASE SALES AND RETENTION

Segmentation 101 The question of segmentation comes up very frequently, as it should since it is the most important success variable in any direct marketing…  Continue »

Time Posted: Aug 14, 2012 at 10:23 AM
Susan DeMatei
 
August 4, 2012 | Susan DeMatei

HOW TO CALCULATE ROI FOR YOUR PROGRAMS

Whether you work for a small winery or or a large international beverage company, there are certain things that are common among all of us:…  Continue »

Time Posted: Aug 4, 2012 at 10:50 AM
Susan DeMatei
 
July 31, 2012 | Susan DeMatei

THE DEFINITION OF CUSTOMER SERVICE

I’m staying with my Mother in the hospital while she’s getting her knee replaced. I’m exhausted. She’s miserable. So far, according to her, the room…  Continue »

Time Posted: Jul 31, 2012 at 12:28 PM
Susan DeMatei
 
July 24, 2012 | Susan DeMatei

WHY YOUR SOCIAL MEDIA MANAGER SHOULD BE OVER 25

Call and Response The responses and subsequent discussion about the now infamous NextGen article “Why Every Social Media Manager Should be Under 25” has been…  Continue »

Time Posted: Jul 24, 2012 at 12:39 PM
Susan DeMatei
 
July 16, 2012 | Susan DeMatei

SOCIAL CRM, OR “WE’RE NOT IN INDIANA ANYMORE”

Indians...Indiana, what’s the difference? When my husband and I were in Paris last April, there was a series of chain restaurants called Indiana Café. Friday evening,  Continue »

Time Posted: Jul 16, 2012 at 2:01 PM
Susan DeMatei
 
July 9, 2012 | Susan DeMatei

CRM – A JOURNEY, NOT A DESTINATION

When someone says CRM what do you think of? If you’re in IT or operations you might think of the software that holds your company’s…  Continue »

Time Posted: Jul 9, 2012 at 2:17 PM
Susan DeMatei
 
July 3, 2012 | Susan DeMatei

TECHNOLOGY DOESN’T MATTER – JUST START WALKING

You might be surprised the week before the Wine Industry Technology Forum, or with all my technology background, to hear this statement from me. Of…  Continue »

Time Posted: Jul 3, 2012 at 2:29 PM
Susan DeMatei
 
June 21, 2012 | Susan DeMatei

THE DREAM OF DATA – WHY THE WINE INDUSTRY IS STUCK IN A NIGHTMARE

I was struck at the Ship Compliant conference last Thursday how lucky we are in the wine industry to have such a high caliber of…  Continue »

Time Posted: Jun 21, 2012 at 2:37 PM
Susan DeMatei
 
June 12, 2012 | Susan DeMatei

IF IT’S TOO HOT...STAY OFF THE SIDEWALK.

I’ve always been a confident person. I can’t help it. I had good parents and decent opportunities to capitalize on so when it gets down…  Continue »

Time Posted: Jun 12, 2012 at 2:44 PM

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