Beyond Email Address Collection – Why Using Data is Your Best ROI

From keynote addresses on wine and cannabis, artificial intelligence, and state legislation, to workshops on customer service, social media and and wine club optimization, the 2018 Direct to Consumer Wine Symposium brought together individuals from all walks of the wine industry. Every session was filled with individuals looking to industry leaders to share their knowledge on how to maximize DTC efforts. Common questions attendees would ask questions were, “How do I improve my club retention rates?” or “What kind of offers will help my email conversions without devaluing my product?” or “How can I get a customer to purchase again?” I noticed that many of the presenters would turn the questions back onto the attendee, and ask, “What does your data tell you?” and often, the person could not answer them.  Continue »

Mar 1, 2018 at 9:00 AM Permalink