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Susan DeMatei
 
November 16, 2017 | Susan DeMatei

LET’S TALK TURKEY

The holidays are a time for family gatherings, eating too much food…and shopping. Those of us in the sales and marketing business are far too…  Continue »

Susan DeMatei
 
September 1, 2015 | Susan DeMatei

SELLING THE WINE COUNTRY DREAM ON BUSY HARVEST WEEKENDS

The wine industry is one of adventure, mystery, romance and awe. No, seriously. Our guests want to escape the hustle and bustle of their daily…  Continue »

Time Posted: Sep 1, 2015 at 9:00 AM
Susan DeMatei
 
August 18, 2015 | Susan DeMatei

HOW FRIENDLY ARE YOU

I’m sure the answer is ‘very’. You’re a pleasure to be around. You’re the first person to volunteer when a friend is moving apartments and…  Continue »

Susan DeMatei
 
April 15, 2015 | Susan DeMatei

THE COOLEST FACEBOOK FEATURE YOU’RE NOT USING

You’re standing in line at the grocery store waiting to check out and you see a magazine. Not Time or Rolling Stone, but a trashy…  Continue »

Susan DeMatei
 
March 24, 2015 | Susan DeMatei

SLIDESHARE PRESENTATION: VIN65 DATA TRAINING

Having set up almost 50-60 websites with data on Vin65, they asked me to lead a Free Training Friday webinar on best practices for data…  Continue »

Susan DeMatei
 
March 19, 2015 | Susan DeMatei

DTC SYMPOSIUM/MILLENNIAL WHITEPAPER BY COPPER PEAK LOGISTICS

I was honored to be asked to be on a panel for the DTC Symposium a few weeks ago by Copper Peak logistics. The topic…  Continue »

Susan DeMatei
 
March 17, 2015 | Susan DeMatei

SLIDESHARE PRESENTATION: VIN65, TRANSACTION PRO IMPORTER AND QUICKBOOKS

It would be nice if we all had one system that did everything…but that is so often not the case. In many cases, your accounting…  Continue »

Susan DeMatei
 
February 17, 2015 | Susan DeMatei

PRESENTATION: 5 TIPS FOR A SUCCESSFUL SOCIAL MEDIA STRATEGY

I was asked to present to a group of winery C-level about why they should care about Social Media marketing, and answer two questions: “What…  Continue »

Susan DeMatei
 
February 3, 2015 | Susan DeMatei

6 MYTHS ABOUT EMAIL MARKETING AND MOBILE PHONES

I remember when I was on the team to launch the first “smart-phone” at Sprint. The tech guys were explaining how it would make pagers…  Continue »

Susan DeMatei
 
January 20, 2015 | Susan DeMatei

7 MYTHS ABOUT EMAIL MARKETING CONTENT

Right about now we’re all deep into 2015 planning…or finishing up our calendars. This begs the question, what content should we be using for our…  Continue »

Susan DeMatei
 
January 6, 2015 | Susan DeMatei

7 MYTHS ABOUT EMAIL MARKETING TIMING

Happy New Year! We made it through another holiday period….which means you navigated the maze of holiday promotions. This inspired me to do some research…  Continue »

Susan DeMatei
 
December 17, 2014 | Susan DeMatei

QUESTIONS YOU SHOULD ASK BEFORE MOVING YOUR DATA

With the end of one year comes the beginning of another. For many of us, that means 2015 planning. And some wineries might be considering…  Continue »

Susan DeMatei
 
December 3, 2014 | Susan DeMatei

SIMPLE TIPS FOR USING GOOGLE ANALYTICS

Do you look at Google Analytics? If you’re like most, it is overwhelming and confusing and once it is set up, you rarely look at…  Continue »

Susan DeMatei
 
November 19, 2014 | Susan DeMatei

THE NEW BLACK (FRIDAY)

Around this time of year, us marketers are typically working on our “Black Friday” messages. This day after Thanksgiving started out as a convenient…  Continue »

Susan DeMatei
 
November 4, 2014 | Susan DeMatei

ELECTION DAY, EVERY DAY: WIN YOUR CUSTOMERS’ VOTE BY KEEPING CHOICES SIMPLE

As you leave the local elementary school sporting the “I Voted!” sticker, consider how easy or complicated the process was for you. Were there complicated…  Continue »

Susan DeMatei
 
October 22, 2014 | Susan DeMatei

TRICK OR TREAT: HOW TO ATTRACT AND DELIGHT YOUR ONLINE VISITORS

Halloween is my favorite holiday. I think because it reminds me of being a kid: choosing what costume to wear, watching scary movies, and of…  Continue »

Susan DeMatei
 
September 3, 2014 | Susan DeMatei

10 TIPS FOR DISASTER RECOVERY FOR YOUR DTC BUSINESS

Unless you’ve been drinking far to much of your own product, you know that an earthquake hit the Napa Valley this past week. In the…  Continue »

Susan DeMatei
 
August 19, 2014 | Susan DeMatei

THE IMPORTANCE OF INTELLIGENT SHIPPER DESIGN

Well, the guest post on label design certainly generated some passionate discussion! So much so, that my friend and colleague Cindy Deutsch, who knows more…  Continue »

Susan DeMatei
 
August 19, 2014 | Susan DeMatei

IDENTIFYING HOW AND WHEN TO COLLECT CUSTOMER DATA

I recently ran a quick analysis for a client considering a new Wine Club. After 20 minutes of diving into their backend system (which happened…  Continue »

Susan DeMatei
 
August 5, 2014 | Susan DeMatei

SIPPING YOUR WAY TO SAVORING YOUR DATABASE

If you cringe when databases and “CRM” is brought up in marketing conversations, you are not alone. Many wineries are confused about this area of…  Continue »

Susan DeMatei
 
May 20, 2014 | Susan DeMatei

DATABASE SPRING CLEANING

What is it about Spring that makes one take on more challenges than is humanly possible? Something about the warmer weather inspires us to…  Continue »

Susan DeMatei
 
April 10, 2014 | Susan DeMatei

BEST PRACTICES IN WINE LABEL DESIGN

We have a special “Guest Glass” post today: Courtney Holmes from Talk is Sheep Marketing, a wine marketing design firm specializing in wine label design. …  Continue »

Susan DeMatei
 
March 24, 2014 | Susan DeMatei

STRATEGIC USES OF SOCIAL MEDIA FOR WINERIES

Clients ask me all the time about what/how often to post on Facebook, Twitter, Instagram or other Social Media channels. I typically flip the question…  Continue »

Susan DeMatei
 
March 18, 2014 | Susan DeMatei

THREE FREE THINGS TO DO TODAY TO HELP YOUR WINERY’S CUSTOMER SERVICE

My wonderful husband, who has worked for 17 years at AAA, was sent to a conference last week in San Diego. He returned with a…  Continue »

Susan DeMatei
 
March 5, 2014 | Susan DeMatei

BEST PRACTICES FOR DATA COLLECTION AT WINERIES

Below is a presentation I finally got around to posting on slideshare. It is a presentation given at the Wine Industry Network conference last December…  Continue »

Susan DeMatei
 
February 25, 2014 | Susan DeMatei

5 SOCIAL MEDIA CHANGES WINERIES SHOULD LOOK FOR THIS SEASON

As February draws to a close, we start to come out of hibernation and look at the busy spring, summer and harvest seasons. The…  Continue »

Susan DeMatei
 
February 5, 2014 | Susan DeMatei

GUNG HAY FAT CHOY!

Happy New Year! This past weekend was the Chinese Lunar New Year. It’s the Year of the Wooden Horse. According to Chinese beliefs, the ‘Year…  Continue »

Susan DeMatei
 
November 26, 2013 | Susan DeMatei

BEING THANKFUL

I was all ready to provide another list of ideas this week to follow up on last years blog “Ten Ways to Give Thanks for…  Continue »

Susan DeMatei
 
November 6, 2013 | Susan DeMatei

INFOGRAPHIC – WHY YOU SHOULD PAY ATTENTION TO ONLINE SALES

With the holidays coming, we are all busy planning holiday events and sending holiday emails, but don’t forget that millions of busy little elves are…  Continue »

Susan DeMatei
 
October 1, 2013 | Susan DeMatei

SEO AND CARS – THREE THINGS THAT DRIVE YOUR SEARCH RESULTS

I’ve been doing a fair amount of SEO project lately and the more I learn, the more I realize there is to learn. SEO is…  Continue »

Susan DeMatei
 
September 24, 2013 | Susan DeMatei

HOW TO SET UP A DATA COLLECTION PLAN – SECONDARY AND TERTIARY DATA

This is the second part of a two-part blog on Data Collection Strategies. The premise is that many wineries don’t have an understanding of what…  Continue »

Susan DeMatei
 
September 17, 2013 | Susan DeMatei

HOW TO SET UP A DATA COLLECTION PLAN – PRIMARY DATA

I work with a variety of wineries to collect customer data. Most understand why this is important, but few have a documented, or even widely…  Continue »

Susan DeMatei
 
August 27, 2013 | Susan DeMatei

10 POINT CHECKLIST FOR GETTING GOOD CLIENT SERVICE

I know I’m old school. I’m not so old that I experienced Mad Men, but I did earn my chops as an Account Executive at…  Continue »

Susan DeMatei
 
August 20, 2013 | Susan DeMatei

BEFORE YOU HIT SEND...

Most customer care people will suggest you communicate with customers in the manner to which you were first communicated. This makes sense, as they initially…  Continue »

Susan DeMatei
 
August 15, 2013 | Susan DeMatei

MARKETING VS SALES

No doubt there are financial pressures being in the wine business. As a winery owner you have put out thousands, sometimes hundreds of thousands, of…  Continue »

Susan DeMatei
 
July 30, 2013 | Susan DeMatei

COMCAST AND YOUR CUSTOMER SERVICE

Sorry, for the long blog post, but, I need to vent. At the risk of being cliché, I feel the need to use my recent…  Continue »

Susan DeMatei
 
July 23, 2013 | Susan DeMatei

THE IMPORTANCE OF BEING EARNEST

We hear a lot about “quality”, “authenticity” and “relevancy” when developing Direct to Consumer strategies. But we also talk a lot about metrics, Google…  Continue »

Susan DeMatei
 
April 16, 2013 | Susan DeMatei

EVERYTHING IS COMING UP ROSÉS

Guest post for WWS about their upcoming Rosé event. I have a confession I am obsessed with Rosé, and have been for some time. Oh, sure,…  Continue »

Susan DeMatei
 
April 9, 2013 | Susan DeMatei

FLEA MARKET FINDS FOR MOBILE POS

This is a guest blog post I wrote for Vin65 which can also be found here. They just announced a suite of new features for…  Continue »

Susan DeMatei
 
March 11, 2013 | Susan DeMatei

EYE OPENING STATS...AND WHAT WE CAN LEARN FROM THEM

Statistics, and Direct Marketing This week we’ll dive into two of my favorite things and see what kernels of wisdom we can find for ourselves….  Continue »

Susan DeMatei
 
March 4, 2013 | Susan DeMatei

DOG AS MY CO-PILOT

I haven’t written a blog post in a couple weeks. The reason is… well, my dog died, and I haven’t much felt like writing. Most…  Continue »

Susan DeMatei
 
February 12, 2013 | Susan DeMatei

A FEAR OF TOFU

Another consultant told one of my clients recently that they needed more tofu. Top Of the FUnnel offers, (or TOFU, get it?) are commonly dangled…  Continue »

Susan DeMatei
 
February 5, 2013 | Susan DeMatei

“WOULDN’T YOU LIKE TO KNOW?” LOOKING AT CUSTOMER WARINESS TO COLLECTING DATA

I just got a new credit card in the mail this week. Not because I asked for it, and not because the old one had…  Continue »

Susan DeMatei
 
January 30, 2013 | Susan DeMatei

CASE STUDY PRESENTATION FROM THE DTCWS

I had a wonderful time, as usual, at the Direct to Consumer Wine Symposium in San Francisco last week. Blog posts will follow about…  Continue »

Susan DeMatei
 
January 22, 2013 | Susan DeMatei

CREATING TRUST – USING ALLOCATIONS EFFECTIVELY

Selling via an allocation method is commonly associated with the higher-echelon of wineries. But just because we all want our wines to command the demand…  Continue »

Susan DeMatei
 
January 8, 2013 | Susan DeMatei

HOW TO EVALUATE YOUR CUSTOMER SERVICE

2012 was heralded by many as the “Year of Customer Service“. Now widely noted the #1 success criteria, many are hyper-focused on getting this area…  Continue »

Susan DeMatei
 
January 2, 2013 | Susan DeMatei

2013 PREDICTIONS

Isn’t this what marketers are supposed to do this time of year? I feel pressured to make predictions…so here it goes. My top 5 are:…  Continue »

Susan DeMatei
 
December 24, 2012 | Susan DeMatei

T’WAS THE DAY BEFORE CHRISTMAS...

T’was the day before Christmas when all through the valley all the wineries were cheering an end-of-year rally. This year had been different, from ones…  Continue »

Susan DeMatei
 
December 18, 2012 | Susan DeMatei

2012 IN REVIEW

Whew, what a year. This has been an interesting year for the wine business. While not exhaustive, let’s look back on some of the key…  Continue »

Susan DeMatei
 
December 11, 2012 | Susan DeMatei

THE NAUGHTY AND NICE OF HOLIDAY OFFERS

You hire photographers for your wine, graphic designers to build your emails and printers to print and mail your holiday promotions. You spent hours fussing…  Continue »

Susan DeMatei
 
December 3, 2012 | Susan DeMatei

SOCIAL MEDIA IS NOT JUST FOR CUSTOMER SERVICE

Do you know how Coke got started? Back before big pharmaceutical companies, you’d go to the druggist and get your powdered medicine. And it…  Continue »

Susan DeMatei
 
November 27, 2012 | Susan DeMatei

DOWNTIME TO DO LIST – THREE THINGS YOU’LL BE GLAD YOU DID

By now there isn’t much you can do but process holiday orders. Emails should be sent, websites updated, cards mailed. And shortly, sometime about December…  Continue »

Susan DeMatei
 
November 19, 2012 | Susan DeMatei

10 WAYS TO GIVE THANKS FOR CUSTOMERS

Typically we gather together in small family and friend groups this week, huddle around the soothing warmth of the television, and drink and eat…  Continue »

Susan DeMatei
 
November 13, 2012 | Susan DeMatei

HOLIDAY EMAIL BEST PRACTICES

I turned on my favorite Christmas album to get me in the mood to write this post. I know we just finished Halloween, but Christmas…  Continue »

Susan DeMatei
 
November 9, 2012 | Susan DeMatei

HOW TO HANDLE A “WINE-ER” ON SOCIAL MEDIA

Social media might be the most helpful customer service tool to come along since the telephone. But nobody wants to run into a ticked off…  Continue »

Susan DeMatei
 
October 30, 2012 | Susan DeMatei

THE CUSTOMER SERVICE PERSPECTIVE

I was having drinks with my friend the other night, and we were griping and venting the ways good friends do, when my friend suddenly…  Continue »

Susan DeMatei
 
October 22, 2012 | Susan DeMatei

MANAGE YOUR WINERY LIKE A BASEBALL TEAM.

Like many fans in the bay area, our baseball teams inspired me this year. The Giants and the A’s did a great job all year…  Continue »

Susan DeMatei
 
October 15, 2012 | Susan DeMatei

BETTER Q4 EMAIL MARKETING

Email marketing is a staple among wineries trying to communicate to wine clubs, provide holiday offers and reach new customers. If you’re like most,…  Continue »

Susan DeMatei
 
October 8, 2012 | Susan DeMatei

SMALLER WINERIES BETTER AT ESCAPING DATA SILOS

It is no secret that Direct Marketing has gotten more complicated. Printed communications have given way to digital communications, and digital communications are splintering into…  Continue »

Susan DeMatei
 
October 1, 2012 | Susan DeMatei

CUSTOMER SERVICE WEEK – MORE THAN A SEVEN DAY CELEBRATION

The Congress, by Senate Joint Resolution 166, has designated the first week in October, as “National Customer Service Week” since 1992. When George Bush Sr….  Continue »

Susan DeMatei
 
September 19, 2012 | Susan DeMatei

“DOMO ARIGATO, MR. ROBOTO”

It is important to be genuine. I write a lot about customer “engagement”, “authentic” marketing and “touch-point” analyses. This is because a major goal with…  Continue »

Susan DeMatei
 
September 3, 2012 | Susan DeMatei

THINGS TO KNOW IN TRADEMARK REGISTRATION

What Doesn’t Kill You Makes You Stronger Welcome to Wine Glass Marketing – same services, same experience and same snarky blog. Just a different name….  Continue »

Susan DeMatei
 
September 1, 2012 | Susan DeMatei

NEXTERNAL GUEST BLOG POST

One of the most common questions businesses ask about direct marketing is – how often should we talk to our customers? Controlling the frequency of…  Continue »

Susan DeMatei
 
August 29, 2012 | Susan DeMatei

HOW & WHY TO INTEGRATE SOCIAL MEDIA INTO WINERY CRM

Social Media is a Communication Channel. CRM is a Strategy. If you’ve read my blog, you’ll realize I am a passionate believer that having an…  Continue »

Susan DeMatei
 
August 21, 2012 | Susan DeMatei

EVALUATING YOUR WEBSITE WITH WEB 2.0 STANDARDS

What is Web 2.0? Recently a client asked me to look over their website and provide a subjective audit on what they could do to…  Continue »

Susan DeMatei
 
August 20, 2012 | Susan DeMatei

TINY BUBBLES

Getting in touch with my wine background was refreshing after writing so many business posts. Enjoy!  Continue »

Susan DeMatei
 
August 14, 2012 | Susan DeMatei

SIMPLE SEGMENTATION – HOW TO INCREASE SALES AND RETENTION

Segmentation 101 The question of segmentation comes up very frequently, as it should since it is the most important success variable in any direct marketing…  Continue »

Susan DeMatei
 
August 4, 2012 | Susan DeMatei

HOW TO CALCULATE ROI FOR YOUR PROGRAMS

Whether you work for a small winery or or a large international beverage company, there are certain things that are common among all of us:…  Continue »

Susan DeMatei
 
July 31, 2012 | Susan DeMatei

THE DEFINITION OF CUSTOMER SERVICE

I’m staying with my Mother in the hospital while she’s getting her knee replaced. I’m exhausted. She’s miserable. So far, according to her, the room…  Continue »

Susan DeMatei
 
July 24, 2012 | Susan DeMatei

WHY YOUR SOCIAL MEDIA MANAGER SHOULD BE OVER 25

Call and Response The responses and subsequent discussion about the now infamous NextGen article “Why Every Social Media Manager Should be Under 25” has been…  Continue »

Susan DeMatei
 
July 19, 2012 | Susan DeMatei

VIN65 – GUEST BLOG POST – HOW TO BE A WEB ANALYTICS ROCKSTAR

So you got your website live and your products are up to date. If you’re like most wineries, the day-to-day business, tasting room, wine club…  Continue »

Susan DeMatei
 
July 16, 2012 | Susan DeMatei

SOCIAL CRM, OR “WE’RE NOT IN INDIANA ANYMORE”

Indians...Indiana, what’s the difference? When my husband and I were in Paris last April, there was a series of chain restaurants called Indiana Café. Friday evening,  Continue »

Susan DeMatei
 
July 9, 2012 | Susan DeMatei

CRM – A JOURNEY, NOT A DESTINATION

When someone says CRM what do you think of? If you’re in IT or operations you might think of the software that holds your company’s…  Continue »

Susan DeMatei
 
July 3, 2012 | Susan DeMatei

TECHNOLOGY DOESN’T MATTER – JUST START WALKING

You might be surprised the week before the Wine Industry Technology Forum, or with all my technology background, to hear this statement from me. Of…  Continue »

Susan DeMatei
 
June 21, 2012 | Susan DeMatei

THE DREAM OF DATA – WHY THE WINE INDUSTRY IS STUCK IN A NIGHTMARE

I was struck at the Ship Compliant conference last Thursday how lucky we are in the wine industry to have such a high caliber of…  Continue »

Susan DeMatei
 
June 12, 2012 | Susan DeMatei

IF IT’S TOO HOT...STAY OFF THE SIDEWALK.

I’ve always been a confident person. I can’t help it. I had good parents and decent opportunities to capitalize on so when it gets down…  Continue »