You hire photographers for your wine, graphic designers to build your emails and printers to print and mail your holiday promotions. You spent hours fussing…
T’was the day before Christmas when all through the valley all the wineries were cheering an end-of-year rally. This year had been different, from ones…
Gaynor Strachan Chun to join WineGlass Marketing as Head of Strategic Services.
It’s not a well-advertised fact that shipping rates are increased each year. And with that, there come challenges to ensure that the rates you pass through to customers are correct. We’re going to explain how to ensure your rates are updated each year and what’s involved in making sure your fees stay as accurate as possible.
Whether you work for a small winery or or a large international beverage company, there are certain things that are common among all of us:…
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem. Benchmarks are widely available for broad categories such as “Retail” or “Food and Grocery,” but finding something to compare a Wine Club email to is historically as accurate as predicting what would happen next in 2020.
It’s time to start thinking about your seasonal/holiday photography needs. While promotional details can be worked out later, a general idea of which wines you’ll want to feature is a good place to begin.
We’ve been waiting, and it’s finally here – tasting rooms can finally open for many of us. But 2021 began as 2020 ended, with much uncertainty as to when a significant revenue driver – tasting rooms — will open. And when they do open, how quickly will customers feel comfortable enough to visit in pre-COVID numbers?
ADA compliance is an important consideration for websites. Not being ADA-compliant means your site is less accessible to visitors with disabilities, and can also open you up to potential lawsuits. We have a solution!