2023 W3 Awards
Silver Award
Copalli Website
General Websites-Food & Beverage
Copalli Rum is a company with a purpose. They are committed to their ecosystem, offering the people of Punta Gorda Belize rewarding and meaningful employment that celebrates its unique biodiversity, and renders rainforest deforestation for cultivation and unsustainable fishing unnecessary. The company supports Hillside Health Care International, an NGO which brings free health care to Southern Belize, and Claver College Extension Program, an adult education program which aims to provide quality education to citizens of Toledo who need a second chance to finish their high school education. And they are a member of their Conservation Circle, which supports and protects endangered species, threatened rainforests, and other tropical ecosystems around the world
And they make some darn tasty rum.
Using personas and UX, we designed the site to highlight all the levels of their amazing brand story, while not losing focus on the product. With content developed for both conscious consumers and flavor explorers, we wrote all the copy and the positioning tagline “Doing Good Tastes Delicious”.
Credits
COPAL TREE DISTILLERY LTD
Brian Baker
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Group Creative Director: Andrea Marke
Design Supervisor: Patrick Hurley
Account Executive: Alani Flores Carillo
Silver Award
Resistance Social Media
Social Campaigns & Series-Food & Drink
Resistance Wine Company focuses on small, sustainably-farmed vineyards and small-batch, minimally invasive wines personally tended throughout the vinification process. They resist industrial-scale winemaking and wines and encourage their followers to resist ceremony, pretension, over-inflated winemaker egos, reviewer scores, and high prices. In doing so, they are instilling permission to simply enjoy their wine.
Being a virtual wine brand is difficult because consumers don’t have a chance to visit and taste the wine. Also, small wine brands don’t gain the attention of prominent distributors meaning consumers won’t find the wine in their local store, either. The only option is to convince people to buy the wine directly without trial. To gain attention and cut through online clutter, this campaign pokes fun at the typical glossy wine ad and stuffy tradition surrounding wine. We use sketches of the wine bottles instead of beautiful photography to match the “protest sign” cartoon of the logo. The copy is very rebellious with a wink of fun. We are currently working on transforming and streamlining the website.
Credits
RESISTANCE WINE CO
Owner: Kirk Drake
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Creative Director: Eduardo Lago
Account Supervisor: Leslie Mullowney
Assistant Designer: Tony Fung He
2023 W3 Awards
The w3 Awards honors creative excellence on the web, and recognizes the people behind award-winning Websites, Online Marketing, Web Video, Mobile Sites and Apps, Social, Podcasts, and Emerging Tech. In honoring the best of the Web, the w3 Awards is the first major digital competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
Having just finished its eighteenth season, the w3 Awards received thousands of entries globally from Advertising agencies, PR Firms, Digital Agencies, In-house creative professionals, Web Designers, and Graphic Designers.
The w3 Awards is sanctioned by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body of top-tier professionals from acclaimed media, interactive, advertising, and marketing organizations like Walt Disney Studios, Lippe Taylor, Meta, Publicis Sapient, Netflix, IBM, NASA/Jet Propulsion Laboratory, LG, and Wired Magazine among many others.