2023 Hermes Awards
Platinum Winner
WineGlass Marketing
Interactive Media | Website Overall
On a whim, we entered ourselves….and won a design award for our own website! Ha! Was it the rainbow colors, the pithy copy, or the amazing creative portfolios? We don’t know, but our website left the competition dazed and confused, frantically scrambling to catch up. We graciously accept this award while wearing our invisible crowns.
THE ENTRY
How do you convince clients to trust you to handle their website design when yours is neglected and devoid of personality? That’s the challenge, isn’t it? We set upon updating our site after seven years. We wanted a complete rebranding and redesign to show we are a unique group that leans into and owns our weird. While clearly a departure from dry corporate culture, it is still important to instill confidence, be professional, and show the incredible pride and dedication we put into our work. It was truly an agency-wide effort that strikes the correct balance and reflects who we are.
Credits
WINEGLASS MARKETING
President and Copywriter: Susan DeMatei
Creative Director: Andrea Marke
Technology Director: Louis Gottfried
Design Supervisor: Keith Kenny
Design Supervisor: James Davenport
Assistant Designer: Tony Fung He
Photographer: Stephanie Wolden
WGits Copywriter: Dan Pendergast
Gold Winner
Starfield Vineyards
Digital Messaging | E-Mail Campaign
We’ve been a partner of Starfield when they were breaking ground on construction and are thrilled with their success. The area is beyond beautiful…something we wanted to capture in their emails.
THE ENTRY
Starfield Vineyards (www.starfieldvineyards.com) is an unusual winery in Northern California with carefully planned gardens that extend over ten acres of forest, woodland, and ponds. In addition to highlighting the award-winning wines, our designs are inspired by the ferme ornée style (decorated farm style) of English landscape architecture.
Credits
STARFIELD
Director of Hospitality and DTC Operations: Jennifer Hunt
WINEGLASS MARKETING
President: Susan DeMatei
Creative Director: Eduardo Lago
Account Supervisor: Leslie Mullowney
Assistant Designer: Tony Fung He
Assistant Account Executive: Crystal Enriquez
Photographer: Stephanie Wolden
Honorable Mention
Napa Humane
Integrated Digital Campaign
We’re always going to give a bark out to our non-profit client Napa Humane. We are proud of the work they do and share it in the best light we know how. Two paws up!
THE ENTRY
Napa Humane’s mission is education and preparedness, leading to adequate care of our community animals. Most animals end up at the County Animal Shelter because of a lack of training, lack of understanding of needs, or health issues due to poor care or hygiene. So the programs of Napa Humane are aimed at preventing the abandonment of animals before a problem develops. The goal of social media is to educate the community about common animal issues and broadcast available resources.
Credits
NAPA HUMANE
Executive Director: Wendi Piscia
Program Director: Lisa Alexander
WINEGLASS MARKETING
President: Susan DeMatei
Creative Director: Eduardo Lago
Account Executive: Brittany Monk
Assistant Designer: Tony Fung He
Media Planner: Dominic Nguyen
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization comprises several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievements and service to the profession.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono.