2023 Vega Awards
Gold Award
Starfield Email Campaign
Digital Marketing (Campaign) –
Email Marketing
Starfield is a smaller winery in Amador County, California, in the Sierra Foothills. Since it is a remote location, positioning the winery as a destination offers guests an extraordinary experience. The Gardens at Starfield extend over ten acres of forest, woodland, and ponds. The main element of the design is a path that takes the guest on a circuit of the landscape. At Starfield, there are over three miles of paved paths and roads, which radiate like the spokes of a wheel from the top of the ridge to the bottom of the hill, connecting to a rim at the boundaries of the property, sweeping guests back to the hub. The trails are bordered by a wide variety of flowers, climbers, and shrubs and shaded by natural pine forest and oak woodland, plus a wide range of maples, scarlet oaks, aspen, white alders, ginkgos, tupelos, and many other trees.
We wanted to create emails as beautiful as the landscape. By using deeply saturated colors and stylized botanical illustrations, we let the reader know this isn’t your ordinary winery experience.
Credits
STARFIELD VINEYARDS
Director of Hospitality and DTC Operations: Jennifer Hunt
WINEGLASS MARKETING
President: Susan DeMatei
Creative Director: Andrea Marke
Creative Supervisor: Eduardo Lago
Account Supervisor: Leslie Mullwoney
Assistant Account Executive: Crystal Enriquez
Silver Award
Napa Humane
Social Media (Campaign) – Animals
Napa Humane’s mission is education and preparedness, leading to adequate care of our community animals. Most animals end up at the County Animal Shelter because of a lack of training, understanding of needs, or health issues due to poor care or hygiene. So the programs of Napa Humane are aimed at preventing the abandonment of animals before a problem develops. Social media aims to educate the community about common animal issues and broadcast available resources.
Credits
NAPA HUMANE
Executive Director: Wendi Piscia
Program Operations Director: Lisa Alexander
WINEGLASS MARKETING
President: Susan DeMatei
Creative Director: Andrea Marke
Account Executive: Brittany Monk
Design Assistant: Tony Fung He
2023 Vega Awards
Unlike other videography or digital awards, Vega serves as a launchpad for showcasing talent on a global scale, conferring winners worldwide recognition. The Vega Awards is open to all digital media companies and organizations, regardless of size, from sole proprietors on up – and everywhere globally. Digital works, and projects are accepted, including advertising, design, interactive content, mobile apps, web design/development, and audio/video productions. Vega judges are stars in their own right – experienced, senior-level digital media professionals drawn from many nations. Judges are chosen based on their experience, credibility, and availability. Judging is blind. All entrants’ information is removed from entries to prevent bias/conflict of interest. Judges score on a scale of 1-100 based on a predefined set of criteria related to the main category.