BY SUSAN DEMATEI
Looking forward, IMARC Group expects the online alc. bev. market to reach US$ 73.6 Billion by 2028, exhibiting a growth rate (CAGR) of 16.5% during 2023-2028. The growing demand for personalized items and curated products, rising utilization of subscription boxes by social media-based start-ups, and increasing influence of various social media blogs represent some of the key factors driving the market.
Virtual subscription services don’t have brick-and-mortar overhead and can focus all efforts (and budget) on a branded experience and excellent customer service when you open that gorgeous subscription box. Amazon has set the standard in the market for delivery time, communication and branding – which is easy to do when you own your own shipping fleet. We don’t have the luxury of either of these channels. We must rely on both our fulfillment houses and FedEx/UPS to deliver our wine to our customers in a brand-conscious manner. How can we compete in a world where the expectation is thoughtful, curated, individualized and with easy home delivery?
One way is focusing on your packaging. Here are some surprising stats about how your packaging affects your brand: