John F Kennedy said once: "It is not enough to pin the blame on others, to say this is a problem of one section of the country or another, or deplore the fact that we face. A great change is at hand, and our task, our obligation, is to make that revolution, that change, peaceful and constructive for all."
I am blessed to be surrounded each day by a team rich with diverse backgrounds, ethnicities, religions, ages, and experiences, with many perspectives and voices to contribute. I have needed to do very little to create a relationship of respect among them except try to foster a forum where hard and serious conversations can occur (albeit over Zoom) and promote understanding, and not always force agreement. My team is doing the rest. Many are angry, most are sad, all are concerned and everyone is affected
Allyship is hard and a lifelong process but we're trying. We all need to try harder.
As stewards of our client's marketing and often their public image on social media, we are asked for our counsel during such unusual times. We encourage our clients to please speak out. Now is not the time to be quiet. Dr. King said, "We will not remember the words of our enemies, but the silence of our friends." Ideally, let your voice be heard in public, but if not there, then at least start a dialog among your team. The wine industry needs to start the conversation and take action, beginning with encouraging diversity in our teams, fostering understanding of differences, and building stronger relationships and supporting non-white wine professionals.
Please join us in trying to educate ourselves and others. While not exhaustive, here are some resources we're using to help us do just that:
OUR BLOG IS FULL OF DTC TIPS AND YOU'LL WANT TO READ IT!
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