Skip to content

WineGlass Marketing


Looking Through The Glass


Recent Blog Posts

Blog Categories
Susan DeMatei
June 10, 2020 | Susan DeMatei

We Can Do Better. Here is How.

This is a universal issue.

John F Kennedy said once: "It is not enough to pin the blame on others, to say this is a problem of one section of the country or another, or deplore the fact that we face. A great change is at hand, and our task, our obligation, is to make that revolution, that change, peaceful and constructive for all."

I am blessed to be surrounded each day by a team rich with diverse backgrounds, ethnicities, religions, ages, and experiences, with many perspectives and voices to contribute. I have needed to do very little to create a relationship of respect among them except try to foster a forum where hard and serious conversations can occur (albeit over Zoom) and promote understanding, and not always force agreement. My team is doing the rest. Many are angry, most are sad, all are concerned and everyone is affected

Allyship is hard and a lifelong process but we're trying. We all need to try harder.

As stewards of our client's marketing and often their public image on social media, we are asked for our counsel during such unusual times. We encourage our clients to please speak out. Now is not the time to be quiet. Dr. King said, "We will not remember the words of our enemies, but the silence of our friends." Ideally, let your voice be heard in public, but if not there, then at least start a dialog among your team. The wine industry needs to start the conversation and take action, beginning with encouraging diversity in our teams, fostering understanding of differences, and building stronger relationships and supporting non-white wine professionals. 

Please join us in trying to educate ourselves and others. While not exhaustive, here are some resources we're using to help us do just that:


• 13th (Netflix)

• American Son (Netflix)

• Dear White People (Netflix)

• If Beale St Could Talk (Hulu)

• King in the Wilderness (HBO)

• See You Yesterday (Netflix)

• The Hate You Give (Cinemax)

• When They See Us (Netflix)


• White Fragility by Robin DiAngelo

• How to Be an Anti-Racist by Ibram X. Kendi

• The New Jim Crow by Michelle Alexander

• Divided Sisters by Midge Wilson and Kathy Russell

• The Bluest Eye by Toni Morrison

• Their Eyes Were Watching God by Zora Neale Hurston

• They Can't Kill Us All by Wesley Lowery

• I Know Why the Caged Bird Sings by Maya Angelou

• Fatal Invention by Dorothy Roberts

• Locking Up Our Own by James Forman

• The Miner's Canary by Lani Guiner and Gerald Torres

• The Wretched of the Earth by Frantz Fanon


• 1619 (New York Times)

• About Race

• Code Switch (NPR)

• Intersectionality Matters! hosted by Kimberlé Crenshaw

• Pod For The Cause (Leadership Conference on Civil & Human Rights)

• Momentum: A Race Forward Podcast

• Pod Save the People (Crooked Media)

• Seeing White

• Parenting Forward podcast episode 'Five Pandemic Parenting Lessons with Cindy Wang Brandt'

• Fare of the Free Child Podcast


• Abbey Creek Wine

• Aslina Wines

• Bodkin Wines

• Brown Estate

• Charles Wine Co

• Darjean Jones Wines

• Domaine Curry Wine

• Dwade Cellars

• FLO Wine

• Frichette Winery

• Indigené Cellars

• Jenny Dawn Cellars

• La Fête du Rose

• L' ObJet Wines

• Longevity Wines

• LVE Wines

• Markell-Bani Wines

• McBride Sisters

• Okapi Wines

• P. Harrell Wines

• Stuyvesant Champagne

• Theopolis Vineyards

• Zafa Wines


• Black Visions Collective

• Reclaim the Block

• Know Your Rights Camp

• Minnesota Freedom Fund

• George Floyd Memorial Fund

• Campaign Zero

• Black Lives Matter

• Communities United Against Police Brutality

• I Run With Maud

• NAACP Legal Defense Fund

• American Civil Liberties Union



Commenting has been turned off.

Sign Up For Insider Info

Enter your email address to receive notifications of new blog posts.

Blog Sign Up

Leave this field blank: