2024 Mobile Web Awards
Best Beverage Website
Parable Wines
Parable Wines is more than just a vineyard; it’s a storyteller. Each wine in their collection tells a tale, and our challenge was to ensure that these stories were brought to life on a digital platform. We envisioned a website embodying the brand’s rich heritage, sophistication, and commitment to quality while also being a functional and engaging experience for the user. Parable Wines’ website’s design philosophy is elegance and simplicity, underscored by a narrative-driven approach. We used a minimalistic yet impactful design language with a neutral color palette that complements the brand’s identity and highlights the artistry of the wines.
Credits
GHVINOS
Brian Kelleher
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Design Supervisor: Keith Kenny
Designer: Tony Fung He
Account Executive: Brittany Monk
Mobile Web Awards
The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and develop the best websites on the World Wide Web. Staffed by volunteers, this organization comprises Internet marketing, online advertising, PR, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.
For almost 25 years, The Web Marketing Association has produced the annual WebAward Competition, the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. The WebAward judges have chosen to split the mobile sites into a separate competition to recognize this space’s explosive growth and creativity.