2025 Hermes Creative Awards
PLATINUM AWARD
BREATHLESS WINERY “POP CULTURE COCKTAILS”
Print Media | Photography | Advertising
When Breathless Wines approached us to photograph their sparkling cocktail series, the goal was clear: capture their effervescent, Belle Époque spirit in every glass. Inspired by the timeless glamour of their muse—the fearless, art-deco woman gracing each label—we set out to blend vintage sophistication with a modern sense of play. Each cocktail was crafted to mirror Breathless’s personality: confident, feminine, and joyfully bold. From the shimmer of the Brut Rosé in sunlight to the whimsical color palettes of floral garnishes and fresh ingredients, every image celebrates the brand’s belief that life should be lived passionately and poured generously.
The resulting series—equal parts celebration and invitation—translates Breathless’s champagne-house elegance into a modern visual language of fun, freshness, and fearless sparkle.
Credits
BREATHLESS
Sharon Cohn
WINEGLASS MARKETING
President: Susan DeMatei
Account Executive: Ivy Phanith
Photographer: Stephanie McEvoy
About the Hermes Creative Awards
The Hermes Creative Awards 2025 international competition honors creative excellence in traditional and emerging media. The awards recognize outstanding work in the creative industry and highlight the philanthropic spirit of marketing and communication professionals around the world. This year’s competition attracted more than 6,000 entries from across the United States, Canada and 30 other countries. Submissions came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization made up of thousands of creative professionals. AMCP oversees awards and recognition programs, provides a team of experienced judges, and celebrates the contributions of individuals and organizations who elevate the profession. As part of its mission, AMCP actively supports creative professionals who donate their talents to public service and charitable organizations. Hermes Creative Awards waives entry fees for pro bono work, and in recent years, AMCP has contributed more than $325,000 to nonprofit and community initiatives.
AMCP’s panel of industry professionals seeks out companies and individuals whose talent not only meets but surpasses a high standard of excellence—setting benchmarks within their respective fields. Winners were chosen across more than 200 categories encompassing advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono work. A complete list of Platinum and Gold Winners is available on the Hermes Creative Awards website at www.hermesawards.com.