Data provides insights into your customer behaviors. Analyses can be predictive and broad, or introspective and specific. Sometimes an overview of your database is needed, whereas other times continual metric dashboards are most helpful. We will work with whatever customer data you have or help you set up systems to collect the information you need. Depending on your needs, we will devise analyses that will help guide marketing strategies to meet your goals.
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"Every day, WineGlass Marketing achieves that tricky balance of providing expert consultation while listening to our unique needs. I appreciate that they will graciously take direction about our strategy or brand identity, but I can count on them to push back when they have a better idea."
― Kim Johnson, Okapi Wines
Segmentation Analysis – who buys and who doesn’t, customer touchpoint analysis and recommendations, lifetime value
Dashboard Creation – metrics for winery, website and social media, with key index to show improvement
Social, Adwords and Email Campaign Evaluations
Wine Club Review – attrition, tenure, and areas of strength and weakness
Google Website and Email Metrics, Google Analytics and Google Tag Implementation
Data Hygiene – NCOA, National DNM (do not mail) list, deduping, bounces, missing address campaigns